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SUCCESS STORY

In the small suburban town of Naperville, not far from the busy streets of Chicago, Continental Acura is recognized as a fierce competitor. Owned and operated for over 45 years, they offer a positive and informative experience for customers by demonstrating a ‘consulting edge.’

This 13-time winner of the Acura Precision Team Award is home to a number of strong, seasoned sales staff offering immense and unmatched knowledge of their product. By encouraging customers to shop the competition and compare vehicles dollar for dollar, Continental Acura has successfully established them as a customer-centric dealership, focused on delivering the best possible customer experience.

One of the first facilities of it’s kind; Continental is a member of the Naperville Auto Test Track providing a way for automobile customers to safely test-drive passenger cars, light trucks and sport utility vehicles in a closed environment. For customers wondering how a vehicle may handle nature’s elements, this state-of-the-art test track gives them the opportunity to put each vehicle through various terrains and test road conditions – a true one-of-a-kind test drive. The test track is designed with a number of various surfaces, hills, railroad tracks, loops, and turns. This unique experience not only acclimates the customer with the vehicle’s features, it provides a sense of security and adds to uniqueness of the overall buying experience.

“It’s a good feeling to know you’re in a vehicle where you feel safe,” explains General Manager Andy Trilla. “Our clients know Continental cares about their safety and that helps us to secure a continued partnership throughout the entire buying process and ownership lifecycle. We want them to choose Continental for life.”

The competitive edge doesn’t end with the vehicle purchase. Continental Acura is committed to showing community support while also valuing their customers by partnering with many local businesses to provide services to customers that further illustrate their appreciation.

For example, customers visiting the service department will see much more than the walls of a service lobby and instead have the option of spending the time waiting for their vehicle at the spa or in the gym – afforded by local business partnerships.

Sabrina Erskine, Client Care & Business Development Manager adds, “In such a busy society, you have to value your customers’ time. An arduous task such as an oil change can be transformed into a positive experience. You’d be surprised how fast the time passes when one is enjoying a complimentary back massage. By taking a nontraditional approach, we hope to earn their business, not just today, but well into the future.”

Continual outreach to show that appreciation and to deliver important communications regarding their vehicle, sales or service experience is another method Continental Acura uses to aid their customers. OneCommand provides a variety of multi-channel marketing and communication solutions to deliver timely, relevant and professional communication from the dealership’s voice of authority. Opening a continuous dialogue with customers and prospects illustrates the priority placed on building relationships in the dealership while also ensuring top of mind awareness that is critical to winning future business.

“OneCommand acts as a true ambassador for our dealership. Providing another avenue through which we are able to communicate with our customers and ensuring instantaneous follow-up. It’s another way to build brand awareness and maintain our presence, effectively. Businesses have things that set them apart, but we strive for much more. We want to be their dealer for life, and with OneCommand we can really set that stage.”

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