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Whether you’re a die-hard Volkswagen enthusiast or shopping for a dependable vehicle, one thing’s for sure — Wes Greenway’s Alexandria Volkswagen is the place to be. Nestled in the suburb of Alexandria, Virginia just outside the city limits of Washington D.C., Wes Greenway’s Alexandria Volkswagen provides its customers unbeatable pricing and even better financing incentives.
“Our dealership offers the complete package — knowledgeable staff, reliable vehicles, and affordable payment options,” explains General Manager, Wes Greenway. “In a fast-paced world like ours, we want our customers to enjoy their ownership experience. Something as simple as a regular tune up is important to the longevity of your vehicle, but it shouldn’t interrupt your day&rwqou;s normal routine.”
Servicing a vehicle at Wes Greenway’s Alexandria Volkswagen is a truly unique experience. Designed with more than 27 service bays, the dealership is focused on maintaining optimum vehicle performance for their customers. With expert technicians accessible even on Saturdays, customers can schedule an appointment online or book their courtesy shuttle for pickup. While waiting, they are entertained by 50-inch TVs, or able to plug into a workstation to get caught up on the busy day ahead.
“Keeping customers informed is half the battle,” says Greenway. Using OneCommand’s ‘Overdue Maintenance’ campaign, I can revisit those customers who have not been into the dealership in 8 to 10 months. This courtesy, follow-up tactic is well received and keeps my name consistently top of mind.”
Sales and service figures support Greenway’s business approach and have been an effective way to measure progress in terms of communicating with customers. This one campaign alone has generated close to $200K in otherwise lost service revenue. Wes Greenway’s Alexandria Volkswagen’s ‘Overdue Maintenance Reminder’ campaign netted more than $582 per repair order, servicing 328 vehicles in just six months.
Greenway continues, “Timely, relevant and consistent communication paired with friendly and professional interaction with our sales and service professionals, keeps customers satisfied and safe throughout the course of their ownership.”
Located in Virgina, just outside of Washington D.C., Wes Greenway seems to be in the perfect spot. Infact, they're known as one of the area's largest, exclusively Volkswagen dealerships and certified as Washington D.C.’s experience standard level II Dealer, where every purchase and transaction is given the utmost care and detail it deserves.
Service Manager Peter D&rsqou;Alessandro adds, “Specials get our customer’ attention, but superior service and quality products earn respect. We take pride in our name. Our dealership is here to make sure our customer’s purchase and ownership experiences are second to none.”
Greenway adds, “You wouldn’t give just anyone your hard earned dollars, so why should we expect any different from our customers?”
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