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Midway Chevrolet, the flagship store for Van Tuyl Auto Group, is known as one of GM’s largest volume Chevy dealers. Even in a tumultous industry, this dealer is finding proven methods of success.
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The new General Motors really is stronger than ever—Just look at Midway Chevrolet of Phoenix Arizona. As one of GM’s largest volume Chevy dealerships and the flagship store of the Van Tuyl Auto Group, Midway Chevrolet’s future is bright. Earlier this year, during one of the most tumultuous periods in automotive retail history, this VanTuyl franchise invested more than 1.2 million dollars in facility enhancements and renovations to help ensure the greatest possible customer experience. Their ongoing commitment to customer service and satisfaction continues to propel their success and illustrates to the community they are certainly here to stay.
“As the city’s leading automotive retailer and dealer of choice, we are committed to the on-going care of our customer vehicles,” says Gary Doolittle, Fixed Operations Manager and 31-year industry veteran. “VanTuyl’s unique business approach places tremendous value on not only the customer, but also each member of their organization — that philosophy is invigorating and empowering to anyone touched by Midway Chevrolet.”
To take action on that philosophy, Midway Chevrolet works hard to provide a nurturing work environment and real opportunities for personal growth. On-the-job training and state-of-the-art equipment are key components for achieving this balance. The customer relationship is also an area of passion for the dealership. Their internal Dealer Center and multi-channel communication partner, OneCommand, ensure the delivery of timely, professional and relevant messaging to drive owner loyalty, customer satisfaction, service retention and repeat purchase behavior.
“Leaders aren’t born, they’re made” explains Doolittle. “In the words of Peter F. Drucker, management is doing things right; leadership is doing the right things.’ Our people work hard at polishing their skills. And as an operator, I’m responsible for maintaining and hiring those leaders. Tools and measurement are a big part of our business plan. OneCommand’s real-time reporting and diverse campaign options give us the ability to act upon and track each marketing initiative on the turn of a dime. Our personalized, targeted campaigns have produced even greater results and substantially increased retention rates. MPI’s electronic vehicle inspection system helps diagnose the problem the first time, while producing a professional image to the customer and measuring the quality of our work. Stakeholder’s like Zak Products offer professional leadership courses which instill fundamental values of integrity, so we can make better decisions. Expenditures are easily justified when I’m investing in the development of our people and the success of our company’s future.”
Midway Chevrolet’s roots also reach deep into the community. Leveraging partnerships with area businesses and clients, the dealership assists with philanthropic work including area schools, Fighter Country Partnership and the F35 Mission at Luke Air Force Base. True to form, on Saturday, November 21st, Midway Chevrolet will host Midway Community Day, featuring live music, NASCAR’s, dunk tank, and fun for the entire family.
Doolittle elaborates, “Midway Chevrolet is privileged to support such an outstanding community. Our association with the nearby Luke Air Force base the largest air base in the world, is especially honoring. The men and women there make such a difference in the lives of so many in Phoenix and across the globe. Midway’s Community Day is a way for us to give back and support their fight at home. You can learn more about this cause by visiting our website or going to www.fightercountry.org.
Last April, when a similar community event took place, Midway not only satisfied their goal of giving back, but they were fortunate to reap rewards themselves, logging more than 1,021 repair orders and over $258K in service revenue from event attendees. This win-win event is awaited with much anticipation again this month.
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