Site Map   |   eNewsletter Sign-Up

Call us toll free: 866.855.3237

SUCCESS STORY

Power Chrysler Jeep Dodge of Phoenix has been serving the communities of Scottsdale, Mesa, Chandler, Tempe and Glendale, Arizona since 1997. The team at Power Chrysler Jeep Dodge prides themselves on providing customers with a friendly and courteous atmosphere, convenience, and excellent customer service.

Josh Letsis, General Manager of Power Chrysler Jeep Dodge stumbled upon Chrysler Digital’s DMS Marketing program by chance. Letsis was impressed with the solutions offered and signed up to begin delivering multi-channel communications to his customers using DMS Marketing Sales. OneCommand powers the DMS Marketing suite of programs, including Sales, Service, Combo and Premium Services.

“We reduced our head count and were trying to function with less people,” comments Letsis. He continues, “following up with customers is incredibly important, but very time consuming and we just couldn’t continue to do it on our own. The ability to send thousands of communications with the click of a button was unbelievable.”

Each month, the DMS Marketing program provides dealers a variety of campaign recommendations that incorporate national Chrysler promotions, holidays or seasonal events. “The monthly campaigns have become an essential tool to our dealership’s marketing and customer outreach. We are so pressed for time that it’s nice to have someone creating the marketing pieces and delivering them to our customers. All we need to do is select our own unique offers,” states Letsis.

The team at Power Chrysler Jeep Dodge has received great response from the DMS Marketing seasonal campaign recommendations. For example, they delivered new model introductions for the 2011 Chrysler 200, the 2011 Dodge Durango and the 2011 Jeep Grand Cherokee. Collectively these campaigns returned 1,960 ROs for $665K in service revenue and 43 vehicle sales. “DMS Marketing provides the ability to deliver low pitch, but informative messaging to our customers. Plus, DMS Marketing’s campaign recommendations are consistent with Chrysler’s national advertising,” comments Letsis.

Power Chrysler Jeep Dodge has been using DMS Marketing to communicate to customers since May of 2010, but Letsis’ favorite feature is the adaptability. “One day I could decide to create a custom, multi-channel campaign, then I can personally select which customers I want to target. The campaign request process is not cookie-cutter and is completely adaptable to my current needs,” says Letsis.

Letsis demonstrated the ease of DMS Marketing’s campaign request process to communicate an oil change special via text to customers who have not been into his store in the past twelve months. “The upcoming weekend was going to be slow and I thought a quick communication to inactive customers would help spark some traffic,” comments Letsis. This oil change special returned an additional 57 ROs for $21K in service revenue and 4 vehicle sales.

While most of the campaigns included in DMS Marketing are automated, a few campaigns require a dealer staff member to enter data into a web page to trigger the communication. Letsis and his team have worked out a process to ensure these communications are being sent consistently. “The missed appointment reminder and special order parts communications have become a great addition to our marketing strategy. At first we struggled with getting these communications sent, but we built a process and now they go out on time and we don’t miss anyone,” states Letsis.

In closing, Letsis gave a few words of wisdom to his fellow Chrysler dealers, “step outside your comfort zone because for a minimal monthly investment you could be delivering consistent, timely and professional communications to your customers.”

Download a PDF of this profile

Print this page