SUCCESS STORY

Three Rivers Chrysler Jeep Dodge is recognized as western Pennsylvania’s newest and largest Five Star Chrysler Jeep Dodge dealership – an honor they attribute to their loyal customer base and dedicated staff of trained professionals.


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As the premier Pittsburgh Chrysler dealership, they understand that not every customer is the same – clearly reflected in the way they choose to communicate to their clients. “Customer service is the most important aspect of our business,” says General Manager Ted Cole. “In an over populated city like ours, you have to be able to distinguish yourself from the competition.”

Three Rivers not only sets high expectations, they deliver on them, often exceeding their customers anticipations. In addition to Saturday service hours, they provide two customer-waiting areas, valet parking, and a business center with internet access. Staffed with the most qualified technicians, customers can book service appointments quickly online, making a routine maintenance call a walk in the park. Every detail of the Three Rivers dealership was crafted with the customer in mind.

“It’s an ‘I’ world we live in today,” explains Cole. “It’s essential to focus on building lasting relationships with our customers and on satisfying their every need. Taking measures to make life just a little easier using OneCommand, an indispensable communication tool, greatly impacts our customer’s behavior – making them more likely to frequent the dealership, and more often.”

Sending the right message at the right time, through the customer’s preferred channel, Three Rivers is able to reach out to their community in just the right manner. Cole continues, “OneCommand gives us one more way to express our appreciation for their business and address concerns before they escalate. It’s a big part of our success and a great catch all.”

Since incorporating OneCommand’s LifeCycle management approach, Three Rivers has maintained rock solid numbers when it comes to CSI scores, improving survey response rates to over 70% – an improvement of 400%. Continued success is generated daily from campaigns such as a 180 Day Lease Termination, Service Decline, and State Inspections.

With such impressive numbers, they have extended their focus to other areas of the business, developing OneCommand sales followup campaigns. Paired with some of their more traditional forms of advertising, like network television and radio, Three Rivers has experienced a remarkable increase in customer retention and loyalty.

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