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This November is incredibly special to the staff at Town & Country Chrysler Jeep Mitsubishi Dodge & Chevrolet. Why? This month marks their 22nd anniversary servicing the automotive industry in the Pacific Northwest.
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Impressively, after these many years of experience, Town & Country remains deeply committed to their slogan “Drive Home Happy.” This small town Milwaukie dealership, located just outside of Portland, Oregon, based their founding principles on satisfying the customer. Along the way, Town & Country has never lost sight of this pledge and is recognized as a well-known 5 Star Dealer.
“We pride ourselves on our people,” explains hands-on owner, Ralph Martinez. “In our dealership, we want to know each employee on a personal level,” says Martinez. “Our employees work hard and play hard.” With 50% of it’s original staff still intact, Town & Country was recognized as the first dealership to reach #1 status as a large company to work for in the state of Oregon and also boasts many 2nd generation employees to further its family-oriented culture.
Satisfying one customer at a time, they have reached record sales, but more importantly impacted the community. Town & Country participates in numerous sports activities and charitable organizations. As a minority dealer, the Hispanic Chamber of Commerce is especially close to their heart. Town & Country not only helps employ Hispanics but other ethnicities in the city of Portland. They went one step beyond by establishing an annual scholarship fund in their name. Every year the dealership selects four deserving students to receive this honor. The dealership was also selected by the state of Oregon to serve on committees regarding the welfare of the business community and state insurances fund.
“By selecting the appropriate community relations tools, we are able to connect on a more personal level with our clients,” explains Martinez. Utilizing OneCommand and the many relationship management tools it offers, Town & Country has seen a significant increase in response rates from campaigns launched in conjunction with OneCommand tools. “The mailer may peak the customer’s interest, but communication from the voice of authority, made possible by OneCommand, takes that interest and turns it into action!”
Town & Country has also increased their repeat customer business by delivering timely, relevant communications for service appointment reminders and follow-up. Shy when asked about their accomplishments or marks of achievement, Town & Country continues business the way they best know how – how could anyone not go home happy. “We want to alter the image of the ‘typical’ car dealer,” continues Martinez. “Town & Country is in business to serve our customers.”
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