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SUCCESS STORY
Nestled in Williamsburg, Virginia, this dealership makes it a point to let its roots show — treating their customers like the top priority they are. For Williamsburg Chrysler Jeep Dodge Kia, making every sales and service experience exceptional and memorable is what it’s is all about.
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Just two hours south of the nation’s capital sits a dealership as historic and remarkable as its city’s roots. Williamsburg Chrysler Jeep Dodge Kia of colonial Williamsburg, Virginia is an integral part of the economy and character of this small town. Family-owned and operated for more than 20 years, the dealership has become a permanent fixture in the community.
General Manager David Julien explains, “Williamsburg Chrysler Jeep Dodge Kia is a brand new luxury facility where customers can wait in comfort and enjoy the benefits of being a customer.” Julien continues, “Every detail was designed with the customer in mind. We want our patrons to know just how much we appreciate their business.”
And true he is. Leather couches, and large flat screen TVs line the Williamsburg walls. This kid-friendly dealership is all about creating the ideal atmosphere for buying a car. For a small town dealership, Williamsburg offers real charm and world-class service. Their incredible array of program vehicles, are priced to sell with unbelievable deals at under factory warranty pricing.
Williamsburg Chrysler Jeep Dodge Kia is a respected full service inspection station with 9 state inspectors onsite. All technicians are Chrysler, Jeep, Dodge, Kia certified and trained. The dealership has also made operational enhancements servicing all vehicle makes and models.
“As a dealer it’s not always easy relaying your message and staying top-of-mind with customers,” Julien explains. “OneCommand’s ‘Voice Of Authority’ solution provides consistent and relevant follow up. Every communication campaign creates a positive, lasting impression with my customer base. To Williamsburg customers it no longer matters what kind of car you drive. They now know we’re eager and willing to serve all their automotive needs.”
OneCommand automated communications have also generated additional traffic otherwise lost due to timing and persistent customer outreach. Williamsburg targeted this group with a ‘Service Maintenance Reminder‘ campaign, just one of OneCommand’s best practice communications.
“When it comes to buying a new vehicle or returning for service,” says Service Manager Doug Tambone, “people are looking for more than the usual discounts and deals to make them feel confident. We go a long way to show customers they can trust Williamsburg. Demonstrating that they are our number one priority is the best way to do so.”
In just three short months, the Williamsburg service department was able to capture a substantial amount of business by tapping into their existing wealth of data. More than one hundred customers returned for regular scheduled maintenance totaling an extra $30K in service be-back revenue.
David Julien shares, “To be a smart businessman you must be willing to make operational enhancements, tap into existing resources, and measure your results. Advanced reporting allows me to track campaigns instantly. Our service department demonstrated an appointment show ratio of 94% within weeks of implementing OneCommand solutions. I couldn’t be more pleased with our employees and their ability to provide superior service and quality support. Williamsburg Chrysler Jeep Dodge Kia is running like a well-oiled machine and here to stay.”
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