NEWS & EVENTS
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Reynolds and Reynolds Former Vice Chairman Finbarr O’ Neill Joins OneCommand Board of Directors
CINCINNATI, OH, February 5, 2008 — OneCommand, (www.onecommand.com), formerly known as CallCommand, today announced that auto industry veteran Finbarr O’Neill, the former Vice Chairman of Reynolds and Reynolds, has joined the company’s Board of Directors.
“Fin brings such a wealth of automotive industry knowledge and wisdom to OneCommand. He has the respect of both dealers and OEMS through his strong leadership and automotive industry acumen. OneCommand’s breakthrough technology is the first to truly synchronize and automate communications at a dealer and OEM level. Fin’s expertise and unique understanding of the distinct needs of all stakeholders in this process will help assure success. We are very excited to have him on our team,” said Al Babbington, OneCommand CEO.
Commenting on his new position O’Neill stated: “I’m thrilled to join such a vibrant and rapidly growing company that has the power to make a significant difference for dealers in today’s market conditions. The need in the Automotive Industry has never been greater for solutions that dramatically reduce marketing costs and improve customer response. OneCommand is well positioned to help dealers overcome these challenges.”
During his three years with Reynolds and Reynolds O’Neill helped lead a successful turnaround, culminating in the sale of the Company at a significant premium for shareholders.
Prior to Reynolds O’Neill served as President and CEO at Mitsubishi North America where he helped develop a revitalization plan that stabilized North American operations, terminating high risk sub-prime financing and over-reliance on fleet sales, while rebalancing production operations and repositioning the brand. From 1985 until 2003, O’Neill served in a variety of executive positions with Hyundai Motor America.
From 1998 until 2003, while serving as President and CEO of Hyundai Motor America, O’Neill led a significant turnaround that resulted in a 400 percent increase in profitable sales and measurable improvements in marketing and brand image as well as consumer and dealer satisfaction. During that same time period, sales of Hyundai vehicles soared nearly 300 percent from just over 90,000 units to nearly 400,000 units.
Earlier in his career, O’Neill was an executive with Toyota Motor Sales USA, Inc. He is a past Board Chairman of the Association of International Automobile Manufacturers, is a three-time Automotive All-Star winner, and was honored as the BrandWeek 2001 Marketer of the Year.
“Fin is an invaluable addition and we are very excited to have him join our Board of Directors. He is a decisive leader who is respected for keeping his fingers on the pulse of the market. His expertise, leadership and industry knowledge will further distinguish OneCommand as the leader in automotive direct communications,” commented Jeff Lieberman, Partner, Insight Venture Partners and OneCommand Board Member.
O’Neill holds a bachelor’s degree in political science from Columbia University, a law degree from Fordham University School of Law and master’s degree in business administration from California State University.
2007 was a year of tremendous growth for OneCommand as the company saw a 160% increase in revenue and grew its customer base by nearly 300%. It also sent out over one hundred million communications on behalf of its customers, equivalent to reaching more than 1/3 of the total US population. 2008 promises further growth with a new set of tools to help auto dealers design and execute powerful and effective multi-channel campaigns that have been proven to increase overall consumer response rates by as much as triple the rate of return of any single channel.
About OneCommand (www.onecommand.com)
OneCommand is a leading provider of integrated and automated, personalized communications designed to stream line work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients to realize significant improvements in loyalty and retention, frequency of visit and overall profitability. In 2007 the Company delivered over 100 million personalized communications on behalf of over 4000 clients throughout North America.
OneCommand’s proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams. By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach paired with custom automation of timely, relevant and consistent communications has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers@onecommand.com or visit www.onecommand.com/one.
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