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Casey McCaffrey Named Vice President of Field Service at OneCommand
CINCINNATI, OH, March 4, 2008 — OneCommand, (www.onecommand.com), formerly known as CallCommand, today announced the appointment of Casey McCaffrey, former Director, Strategic Marketing Initiatives with Autobytel, to Vice President of Field Service at OneCommand. McCaffrey will be responsible for running OneCommand’s industry-leading field support division. He will ensure all Field and Regional Account Managers are fully trained by OneCommand as business consultants that effectively guide dealer customers to achieve maximum ROI from their OneCommand tools. He will be based out of OneCommand’s Costa Mesa, CA offices and report directly to OneCommand President and COO, Mike Martinez.
“I’m very pleased to have Casey join our team. He is a creative and highly qualified marketing and business professional with twelve years of distinguished performance specifically working with US based manufactures and retailers. Casey is a team builder and tactical planner well known for his ability to build strong and lasting business relationships. Our Field Account Managers and dealer clients will benefit greatly from his experience and knowledge,” commented Al Babbington, OneCommand CEO.
Commenting on his new position McCaffrey stated: “OneCommand is already known throughout the industry as a market leader in field support and customer service. I am excited to join such a dynamic and growing company to help take it to the next level.” McCaffrey brings to OneCommand more than a decade of experience in managing and developing value-added customer service and customer retention programs.
Prior to OneCommand, McCaffrey worked for eight years at Autobytel where his most recent position was Director, Strategic Marketing Initiatives for the Dealer Operations Group, responsible for developing and implementing excellent service and best practices to Autobytel’s 3,000-plus dealer customers. During his tenure he built a team of 55 account managers and launched a suite of marketing services that enhanced dealers’ market experience with Autobytel, producing a 20% reduction in customer defection.
Prior to Autobytel McCaffrey served as the National Dealer Training Director at AutoWeb.com Inc., a company subsequently acquired by Autobytel. He was responsible for developing, implementing and delivering training workshops to new and existing customers. He also developed a highly successful dealer consulting program to increase customer retention that was later continued and expanded at Autobytel.
McCaffrey holds a Bachelor of Science Degree in Agriculture Science with a Business Minor from California Polytechnic State University, San Luis Obispo, and a degree in Business Marketing, Communication Management from the Marshall School of Business, University of Southern California. 2007 was a year of tremendous growth for OneCommand as the company saw a 160% increase in revenue and grew its customer base by nearly 300%. It also sent out over one hundred million communications on behalf of its customers, equivalent to reaching more than 1/3 of the total US population. 2008 promises further growth with a new set of tools to help auto dealers design and execute powerful and effective multi-channel campaigns that have been proven to increase overall consumer response rates by as much as triple the rate of return of any single channel.
About OneCommand (www.onecommand.com)
OneCommand is a leading provider of integrated and automated, personalized communications designed to stream line work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients to realize significant improvements in loyalty and retention, frequency of visit and overall profitability. In 2007 the Company delivered over 100 million personalized communications on behalf of over 4000 clients throughout North America.
OneCommand’s proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams. By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach paired with custom automation of timely, relevant and consistent communications has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers@onecommand.com or visit www.onecommand.com/one.
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