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OneCommand Launches New Mobile Marketing Solution for Auto Dealers
New Solution Adds Mobile Web to OneCommand Mobile Marketing Suite
CINCINNATI, OH, March 16, 2009 — OneCommand, (www.onecommand.com), the nation’s leader in preference-based, automated, multi-channel marketing, today announced the launch of the company’s newest solution in their suite, Mobile Marketing. Following a successful pilot period, OneCommand is excited to offer this innovative technology to its entire dealer client base to drive additional sales and service traffic.
In 2008, mobile subscriptions reached 3.3 Billion, more than half the global population, making the mobile channel one of the most viable and fastest growing in history. OneCommand’s Mobile Marketing solution leverages this powerful technology to engage customers and prospects in two-way interactive messaging. It helps automotive dealers to extend their reach and carry their messaging beyond the boundaries of their showroom, website and other traditional advertising methods. Through the use of dealer-selected codes, consumers can text and receive instant access to coupons and dealership inventory right to their mobile device through a mobile website, a strategy that resulted in a 10% lift in campaign response rates during the pilot period. Messages are delivered only to customers who opt-in to receive them.
OneCommand clients can elect one of two package options, Mobile Service Pack and Mobile Pro.
Mobile Marketing Pro includes:
To browse a sample directory of vehicle inventory, including vehicle descriptions and full screen images, text ONE to 48696.
Mobile Service Pack includes:
To access example service coupons and discount offers and to see the convenience of requesting an appointment from a mobile device, text SRV OIL to 48696.
“The tremendous results achieved during our pilot period have proven the effectiveness of the channel as a powerful marketing medium that can elicit immediate results. It is a cost-effective technique that dealers can add to their marketing mix as an additional way for consumers to interact. We are excited to be able to offer such a flexible and effective solution to our clients and the consumers they serve,” commented Mike Martinez, Executive Vice President of Product and Strategy with OneCommand.
About OneCommand (www.onecommand.com)
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability. In 2008 the Company delivered over 150 million personalized communications on behalf of over 4,000 clients throughout North America.
OneCommand’s proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams..
By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers@onecommand.com or visit www.onecommand.com.
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