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OneCommand Delivers Lifesaving Multichannel Communications to Pharmacy Clients
CINCINNATI, OH, May 12, 2009 — OneCommand, (www.onecommand.com), the nation’s leader in preference-based, automated, multi-channel marketing, today announced the successful launch of the company’s newest pharmaceutical client, GRX Holdings, LLC. The OneCommand solution designed for GRX empowers their Medicap Pharmacy® locations to deliver health and safety communications to their customers like reminders, drug recalls, health screenings and other special events.
GRX is a company committed to total customer care, and community outreach is an essential element of that commitment. Originally seeking a solution provider to assist with their email marketing initiatives, OneCommand’s multi-channel communication solutions have delivered that and more. Today, these Medicap Pharmacy locations are utilizing OneCommand for a wide variety of communication needs, relying on voice and mobile channels in addition to email.
Prescription pick up reminders, delivered as a voice message from the pharmacy, have helped to significantly decrease shelved inventory, leading to a much improved bottom line. On average, the stores have seen as many as 75% of customers return to the store to pick up their forgotten prescriptions as a result of receiving the reminder that very same day. A monthly email newsletter helps to showcase important pharmacy news and promotes the many screenings, activities and events from which customers can benefit. The launch of this newsletter is helping to improve email address collection and has prompted regular feedback and thanks from subscribers.
“Our customers are our priority. Whether it’s a reminder communication or an invitation to an upcoming health screening, our customer’s response to and support of these communications have been tremendous. Our ability to deliver potentially life saving information in a way that is timely and relevant is an incredible service for our customers. We are excited to continue to expand our use of OneCommand communication solutions to grow our business and community connections,” reflected Nicolle McClure, Director of Marketing for GRX Holdings.
During the month of May, GRX Medicap Pharmacy locations will use OneCommand to help promote bone density screenings in support of National Osteoporosis Month. Doing so with similar events in the past has resulted in greatly increased customer awareness and participation.
“We are passionate about helping GRX to improve customer care and community outreach. The early results being achieved illustrate the tremendous impact proactive outreach can have - decreasing costs and improving revenue. Helping the pharmacies to communicate more efficiently and effectively is our top priority,” commented Mike Martinez, Executive Vice President of Product and Strategy with OneCommand.
About OneCommand (www.onecommand.com)
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.
In 2008 the Company delivered over 150 million personalized communications on behalf of over 4,000 clients throughout North America.
OneCommand’s proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams.
By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers@onecommand.com or visit www.onecommand.com.
About GRX Holdings, LLC
GRX Holdings, LLC is located in West Des Moines, IA and is the single overall owner of 13 Medicap Pharmacy locations in the central Iowa area. Medicap Pharmacy is distinguished for its commitment to providing expert, personalized health care. In addition to filling prescriptions, GRX Medicap Pharmacy locations specialize in administering immunizations, health screenings and diabetes education. For more information, please call 515.440.1270 or e-mail nicolle.mcclure@grxholdings.com.
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