NEWS & EVENTS

Great news! OneCommand is making headlines. Read all about it.



OneCommand Launches Web Track To Drive Increased Sales, Improved Customer Interaction and Greater SEM and SEO Effectiveness

Easy to Use, Innovative Tool Provides Dealers with Unprecedented Visibility into Their Online Customers

CINCINNATI, OH, May 12, 2009 — OneCommand, (www.onecommand.com), the nation’s leader in preference-based, automated, multi-channel marketing, today announced the launch of Web Track, a literal online window into how automotive customers behave on dealership websites and search engines. The product makes it easy and cost-effective for dealers to view and analyze consumer website traffic patterns, to make critical search engine marketing (SEM) decisions, to more specifically understand — in real time — their customers’ needs, and, ultimately, to increase the conversion of website traffic into sales.

“In a climate of constrained budgets, it has never been more important for dealers to have the tools that enable them to not only make cost-effective marketing decisions that achieve results, but to interact with their prospects more effectively,” said Mike Martinez, Executive Vice President of Product and Strategy with OneCommand. “Web Track provides a clear picture of what is motivating customers to act and convert and, for the first time, can keep dealers completely in-the-know when it comes to what’s working and what’s not with their online marketing.“

Because most web shoppers opt to call the dealership instead of submitting an online lead form, understanding which search terms are most effective at generating phone calls — and having the data to respond to those calls when the caller is on the line, in the most effective way possible — is critical. By placing a dynamic, toll-free number that is unique to each website visitor on each page of the dealership website, Web Track makes it possible for dealers to analyze what pages are driving those calls, as well as providing visibility into the key words, search engines and customer needs that led to the call.

Decreasing Costs While Increasing Leads, Conversion and Satisfaction

Designed to decrease online marketing costs, while increasing lead generation, online advertising effectiveness, speed of sales cycle and results visibility, Web Track has been tested and proven with select dealers across the country and has already produced dramatic results.

“Our conversion rate has doubled,” reported Tom Buis of Showcase Honda in Phoenix, Arizona. “Before this product, we really had no understanding of how people were getting to our site or what was motivating them to take action — whether they were calling the store or initiating a chat session. The insight we’ve gained has helped us to put our budget behind the search terms driving the most action!”

“This solution has shortened our sales cycle and increased our customer satisfaction tremendously by providing the intelligence we needed to more effectively follow up with our web leads,“ said Charlie Evans of Vandergriff Honda in Arlington, Texas. “In addition, the analytics help us to see precisely how the customer got to us and where their interest was on our site. Being able to see what search terms they used to find us better prepares our staff for the phone conversation. I can’t imagine operating without it!“

How Web Track Works

  • A dynamic, toll-free number, unique to each visitor, as well as a uniquely identifiable LiveChat session, is embedded on every website page
  • When the consumer calls the toll-free number or engages in Live Chat, Web Track’s analytics tool is activated to provide visibility into that customer’s actions before and during his/her time on the dealership website — including web pages visited, and the search engine and keywords that led that customer to the dealership site.

    Web Track’s reporting and analytics tool includes:

  • real-time reporting as the dealer interacts with a customer to provide insight into which specific vehicles and features that customer is interested in, depending on keywords used or web pages visited
  • comprehensive traffic analysis that pinpoints the most effective key words and search engines for driving consumers to make that critically important call to the dealership
  • assessment of the effectiveness of each dealership web page so dealers can optimize their websites for the most effective lead generation



    About OneCommand (www.onecommand.com)

    OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.

    In 2008 the Company delivered over 150 million personalized communications on behalf of over 4,000 clients throughout North America.

    OneCommand’s proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams.

    By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers@onecommand.com or visit www.onecommand.com.



    Subscribe to our RSS news feed.