NEWS & EVENTS
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OneCommand’s EquityFinder Helps Dealerships Identify and Market to
‘In-Equity,’ Purchase-ready Car-buyers
COSTA MESA, CA — OneCommand, the nation’s leader in preference-based, automated, multi-channel marketing, today announced the launch of EquityFinder, a direct marketing solution that identifies ‘In-Equity’ dealership customers and then generates unique campaigns focused on bringing these “Sign and Drive” customers into the dealership for a vehicle purchase — often at, or lower, than the consumer’s current monthly payment. EquityFinder has produced dramatic results during pilot tests with dealerships across the country and is specifically designed to help dealers move more inventory and increase owner loyalty and repeat business.
“It has never been more important for dealers to reduce expenses while increasing closing ratios and customer loyalty. EquityFinder helps dealers achieve just that by identifying and marketing to those customers most likely and able to purchase a new vehicle,” said OneCommand’s EVP of Products and Strategy, Mike Martinez. “As the stimulus of Cash-for-Clunkers fades, EquityFinder is poised to be the auto industry’s new sales engine, increasing traffic and sales activity for dealers, while helping cash-strapped consumers into new vehicles.”
EquityFinder Generates “Sign and Drive” Opportunities
Dealerships who’ve put EquityFinder to the test have reported that targeting existing dealership customers with an offer to trade their current vehicle for a brand new one, with virtually no impact to their wallet, makes for an easy decision and a no-hassle experience for the consumer. For the dealer, this means a straightforward, resource-friendly “Sign and Drive” close.
Hudson Toyota of New Jersey is one dealership that has already successfully ramped up sales as a result of EquityFinder: “Using EquityFinder, our dealership sold 20 cars in 15 days to customers who came in with an ‘In-Equity’ letter,” says Scott Rossi, General Manager of Hudson Toyota. “The campaign was seamless to deliver and took little time or effort from our staff. Our customers appreciated that there were no gimmicks and the offer was very straightforward. Because of that, I believe, customers had a better experience with our dealership and will return again in the future.”
How EquityFinder Works:
- Using advanced analytics EquityFinder integrates data from the DMS, manufacturer incentive programs, vehicle value data providers, and each dealership’s current business needs to generate a monthly list of customers who are ‘In-Equity’ and eligible for an immediate trade-in to a new vehicle.
- A letter customized for each consumer, along with a supporting email, are automatically generated, targeting these customers with an individualized new vehicle offer, including details such as make and model, along with specifics of their future payment options.
- By leveraging the customer’s ‘In-Equity’ status, along with current manufacturer incentives, the new vehicle payment offer is generally lower, or the same, as their current payment.
Martinez summarizes, “EquityFinder is helping dealers drive owner loyalty and satisfaction
at a time when consumer confidence is still on the mend. Emerging from the recession is a demand
for greater transparency and a straight-up approach to doing business. EquityFinder delivers both
and, at the same time, reduces cost of sale for the dealer — targeting existing customers,
instead of conquesting for new ones. It really is a win-win solution.”
About OneCommand (www.onecommand.com)
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.
In 2008 the Company delivered over 150 million personalized communications on behalf of over 4,000 clients throughout North America.
OneCommand’s proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams.
By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers@onecommand.com or visit www.onecommand.com.
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