NEWS & EVENTS
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Mike Martinez Named President and COO at CallCommand
CINCINNATI, OH, October 10, 2007 — CallCommand (www.callcommand.com), a leading provider of integrated, automated, and personalized communications designed to streamline work flow, reduce marketing expense and generate superior customer response for business, government, and other organizations, today announced the appointment of Mike Martinez, formerly CallCommand’s Executive Vice President of Products and Strategy, to the newly created position of President and Chief Operating Officer. In this role Martinez will be responsible for day-to-day operations and the focused execution of CallCommand’s 2008 business plan. He will report directly to Al Babbington, CallCommand’s CEO, and will be based out of CallCommand’s Irvine, California offices.
CallCommand has experienced tremendous growth over the past five years and currently enjoys greater than twelve percent market penetration in its core automotive vertical. In order to continue its aggressive growth strategy and actively engage the business community and external markets to prepare for several new technology releases in 2008, the company created the new position of COO and President.
“Mike has had a tremendous impact on CallCommand since his arrival. The entire product team has done sterling work this year in expanding our technical capabilities and building our company a new, consolidated operating platform and I’m excited to have him step up to this new level of responsibility,” commented Al Babbington, CallCommand CEO.
Martinez has been with CallCommand for just over one year. Prior to CallCommand, Martinez co-founded and served as President and CEO of Four Creeks, a broadcast voice messaging system which was acquired by CallCommand late last year.
Prior to that Martinez held the position of Vice President of Sales, Marketing, and Products at The Cobalt Group for four years. He also served for five years at Lucent Technologies as General Manager of Marketing, and for seven years in a variety of roles at Microsoft, and holds an MBA from Pacific Lutheran University.
Commenting on his new position Martinez stated, “It’s been a great experience working with such a dynamic and growing company over the past year. CallCommand is on the cusp of some very exciting opportunities and I am thrilled to step up and take this position to help ensure its success.”
About CallCommand (www.callcommand.com)
CallCommand is a leading provider of integrated and automated, personalized communications designed to streamline work-flow, reduce marketing expense, and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, CallCommand has rapidly expanded its market penetration by helping its clients to realize significant improvements in loyalty and retention, frequency of visit, and overall profitability. In 2007 the Company will deliver over 70 million personalized communications on behalf of over 4000 clients throughout North America.
CallCommand’s proven, web-based LifeCycle Management Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail, and a variety of two-way communication streams. By providing a seamless solution for communication from shop to buy to service and repurchase, CallCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant, and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers@onecommand.com or visit www.onecommand.com/one.
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