NEWS & EVENTS
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OneCommand Launches Mobile Marketing Pilot with Auto Dealers Nationwide Following J.D. Power Automotive Internet Roundtable Success
CINCINNATI, OH, November 5, 2008 — OneCommand, (www.onecommand.com), the nation’s leader in preference-based, automated, multi-channel marketing, today announced that following the succesful showcase of the company’s new mobile marketing features at the 2008 J.D. Power Automotive Internet Roundtable, it is launching a national pilot to help further test the solution in auto dealerships nationwide.
“The tremendous response we received from demonstating our mobile marketing technology and services at the J.D. Power Internet Roundtable illustates that mobile marketing is a powerful marketing medium that can create instantaneous results. It is a cost-effective technique to add to a dealer’s marketing mix as an additional way for consumers to interact with automotive dealerships. We have several dealers that immediately signed up for the pilot and are adding more as the pilot continues,” commented Mike Martinez, Executive Vice President of Product and Strategy with OneCommand.
Over 50% of the 262 million U.S. mobile phone subscribers have Mobile Internet Access and 75% have text messaging capabilities. Among other capabilities, OneCommand demonstrated its mobile marketing technology, powered by Gumiyo, to help raise awareness that the mobile phone is an important emerging marketing channel for the automotive industry.
On day one, as Roundtable attendees entered the conference, their phones and PDAs were recognized using OneCommand’s unique Bluetooth technology and a welcome text message was sent to attendees along with a short code to opt-in and text for more information. A text message was then sent back to the attendee with a web address that allowed web enabled phones to click to a mobile web site with a welcome video of Roundtable host Charlie Vogelheim, Vice President of Automotive Development at J.D. Power and Associates, along with a link to Roundtable agendas.
On Day two, after a roundtable discussion on mobile marketing, a text message was sent with a link to click on for a demonstration of OneCommand’s mobile marketing solution.
OneCommand’s mobile marketing technology enriches marketing campaigns by enabling real-time two-way communication between a dealership and its customers in several ways:
- Service Reminders: a dealership can automatically send text messages to their customers to
remind them of their upcoming service appointment. If the time is no longer convenient, the customer can
request via a simple text message to reschedule, triggering the system to automatically return a message
asking when the next most convenient time may be. The customer texts back a time, the dealership is notified
and as a result the appointment is rescheduled.
- On-the-Lot Marketing: Customers visiting a dealer’s lot after hours can text for more information
regarding a vehicle or the dealership itself and have the system automatically respond with a text description,
color brochure of the vehicle or even video. The system also offers the customer the ability to request this
same information be sent to them in email, thereby capturing and reporting to the dealership both the customers’
phone number and email address for follow up.
- Newspaper ads: Dealers can enrich their newspaper ad campaigns by including wording in their ads telling
the reader to text for more information and the same process is then followed as above.
- Further technology updates in the future will also enable Customer Satisfaction Surveys: After vehicle purchase or service a text message can be sent asking if the customer is satisfied and to please text “Yes” or “No”. If the customer responds “No” the system responds and asks the customer if they would like to speak to a manager. If the customer responds with a “Yes”, the system automatically connects a phone call between the customer and the dealership to quickly head off any customer service issues.
About OneCommand (www.onecommand.com)
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.
In 2007 the Company delivered over 100 million personalized communications on behalf of over 4,000 clients throughout North America.
OneCommand’s proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams.
By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers@onecommand.com or visit www.onecommand.com.
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