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OneCommand’s Holiday Campaigns Help Dealers Bring in the Customers...and Ring in the ROI!
11.30.2009—COSTA MESA, CA—OneCommand (www.onecommand.com), the nation’s leader in preference-based, automated, multi-channel marketing, today released its 2009 best practice recommendations for seasonal campaigns to be delivered across multiple channels, including text, voice and email. In 2008, OneCommand holiday campaigns resulted in an average of over 700 repair orders and 20 vehicle sales per dealer client, translating into hundreds of thousands of sales and service dollars per dealership.
OneCommand’s proprietary Best Practices for Holiday Communications focus not on sales, but on spreading seasonal cheer, goodwill and useful information to dealership customers—whether it’s a Toys-for-Tots campaign, winterization tips or a simple holiday greeting.
“Goodwill has never been more important than it is this season, as customers and dealerships alike continue to face the challenges of our recovery economy,” said OneCommand’s CEO Al Babbington. “The holidays are a terrific time for dealerships to reach out to their customers and their communities with simple and positive messages that build on the goodwill and amity of the holiday season. The fact is that these campaigns generate a tremendous response that translates into sales and service dollars—and, just as importantly, deeper customer retention.”
According to Babbington, Toys-for-Tots campaigns are among the most popular of OneCommand’s recommended campaigns, which also include several other charity outreach programs, Winter Car Care Tips, Showroom Tailgate Events and simple Happy Holidays and Happy New Year customer appreciation greetings.
The OneCommand Best Practices team is available to help dealership clients customize any preferred holiday campaign and/or template to the most effective channel and customer segment. This one-on-one consultation and campaign creation is a value-added part of the service OneCommand provides to its clients.
According to Ted Cole, General Manager at Three Rivers Chrysler Jeep Dodge in Pittsburg, PA, “The holidays offer a great opportunity to connect with our customers, not only to let them know about the season’s incentives, but also to offer our sincere thanks for their business and wishes for a safe and happy holiday. Last year, we delivered a simple holiday greeting campaign that prompted tremendous customer response. In addition to the outpouring of appreciation in the form of thank you calls and notes, our service department saw a significant return, writing an extra 127 repair orders.”
For more information on OneCommand’s proprietary Best Practices for Holiday Communications click here.
About OneCommand (www.onecommand.com)
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.
In 2008 the Company delivered over 150 million personalized communications on behalf of over 4,000 clients throughout North America.
OneCommand’s proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams.
By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers@onecommand.com or visit www.onecommand.com.
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