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CallCommand Becomes OneCommand

CINCINNATI, OH, DECEMBER 31, 2007 — CallCommand, a leading provider of integrated, automated, and personalized communications designed to streamline work flow, reduce marketing expense and generate superior customer response for businesses, government, and other organizations, today announced that it is renaming the company to OneCommand. The new name represents one cohesive company focused on helping its auto dealership, community, business, and government customers achieve great success through targeted, direct, timely, and unified communication.

2007 was a year of rapid growth and expansion in nearly every aspect of the company including customers, revenue, employees, and solutions offered. OneCommand represents the resulting comprehensive suite of integrated communication solutions the company now provides its core automotive dealer market. OneCommand is symbolic of the union of CallCommand and Retention Performance Marketing (RPM) and communicates the simplicity and ease with which messages can be delivered to customers using a wide variety of communication channels.

OneCommand arms its customers with a powerful, complete suite of customer communication products and services that integrates advanced customer segmentation with personalized communications across multiple channels including voice, direct media, personalized web sites, email, and mobile marketing channels. OneCommand also includes advanced reporting and analytics and enables customers to deliver tailored messages to the right recipient, at the right time, while accommodating the customer’s communication preference. It is designed to help businesses take the most effective actions to influence customer behavior and produce the best response.

“Our commitment is to continue to build the products and services that our customers have come to count on. With OneCommand messages are easier than ever for our customers to send to their customers and more convenient for their customers to receive. We believe our company will be stronger because of this change and we hope the industry shares in our excitement,” commented Al Babbington, CallCommand CEO.”

OneCommand will announce a number of exciting new products which will be unveiled at the 2008 NADA Conference and Exposition in San Francisco, CA, February 9-12. Visit booth #1559W for more information.


About OneCommand (www.onecommand.com)

OneCommand is a leading provider of integrated and automated, personalized communications designed to stream line work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients to realize significant improvements in loyalty and retention, frequency of visit and overall profitability. In 2007 the Company delivered over 100 million personalized communications on behalf of over 4000 clients throughout North America.

OneCommand’s proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams. By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach paired with custom automation of timely, relevant and consistent communications has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers@onecommand.com or visit www.onecommand.com/one.



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