OneCommand’s EquityFinder solution will target "In Equity" customers to drive showroom traffic and increase sales

From the OneCommand® Knowledge Center

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If increasing sales is a priority for your dealership, there couldn't be a more perfect solution. OneCommand's EquityFinder leverages advanced analytics and data mining expertise to determine which of your customers are in an "In Equity" position and ready to buy! This solution integrates your DMS, manufacturer incentive programs, your business needs and Black Book values to determine which customers are eligible for communication. The personalized mail and email campaigns are simple to execute and includes details such as vehicle make, model and year as well as their current and potential future payment information.

The benefits to your dealership are tremendous.

  • Increase Repeat & Referral Business
    Imagine if someone told you they could put you in a new vehicle for the same or less than your current payment. Wouldn't you reward that dealer with future business and be inclined to refer them to others?
  • Improve Owner Loyalty & Satisfaction
    Customer retention is a top priority. Extending value to your customers will keep them coming back long after the sale.
  • Reduce Expenses
    Did you know that it’s is 7X less costly to retain an existing customer than to gain a new one? Use EquityFinder to target customers & we'll guarantee measurable ROI.
  • Increase Closing Ratios
    Delivering targeted, multichannel marketing campaigns with clear incentives can increase closing ratios by up to 70%.

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