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Equity Scoring
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OneCommand’s Equity Scoring solution identifies "In Equity" customers within your database — driving traffic and increasing sales |
From the OneCommand® Knowledge Center
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In today’s market, customer retention is more critical than ever. You've worked hard to earn the business of your current customers, and now's the time to ensure you keep it!
Equity Scoring integrates directly with your database and uses Black Book data to identify which of your customers are in an equity position and therefore most likely to buy. The analysis provided for your sales staff will include your customer's year, make, model, purchase date, equity position and even original salesperson information — essential details no other solution can deliver! Then, Equity Scoring will deliver e-mail marketing communications designed to drive response — targeting the customer scenarios that best address the unique needs of your business.
The benefits experienced are tremendous. With Equity Scoring you can:
- Increase Owner Loyalty & Satisfaction
It's 7X easier to retain a customer than to earn a new one. Demonstrate the value their business represents by alerting them to this opportunity! - Reduce Expenses
Finally, a sales campaign that can deliver detailed and specific ROI while also driving down the cost of more costly campaign efforts! - Increase Closing Ratios
Using proven-effective, targeted campaign tools can boost repurchase by up to 70%. - Increase Repeat & Referral Business
Surprising your customers with the great news of their eligibility for a new vehicle will surely help you to secure their future business as well as that of their friends and family.
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