OneCommand and Greenway team up to deliver consistent messaging to increase brand awareness, drive owner loyalty, and lower marketing costs.
OneCommand (www.onecommand.com), the leading Customer Marketing & Loyalty Automation Platform™ for auto dealers, is excited to announce a growing partnership with the Greenway Automotive Group headquartered in Orlando, Florida. Through the partnership, OneCommand hopes to demonstrate to the automotive industry the power of their platform and the importance of building a brand through consistent, timely, and relevant marketing.
The Greenway Automotive Group has been a loyal partner with OneCommand since 2011. During this time, the dealership group has been able to reduce marketing costs by $2,000 per month by canceling all other customer retention vendors. The group now utilizes only OneCommand to deliver a consistent, cohesive marketing message.
“We had so many different vendors, the communications sent to our customers were inconsistent. In some cases, we weren’t aware of what communications were being sent. Consolidating our marketing strategy for multiple rooftops has allowed me to have more control and ensure we deliver an effective message to each customer,” said Daniel Colón, Director of Business Development at Greenway Automotive Group.
The enrolled Greenway dealers have experienced a culture shift through the utilization of the OneCommand platform. The leadership team in each dealership is more aware and interested in the marketing efforts for their store. This type of involvement has produced amazing response rates, such as:
- Veterans Ford delivered a “Did You Know” campaign highlighting the dealership’s service convenience options to return an additional 295 ROs for $54,000 in service revenue.
- Orlando Kia West sent love to customers on Valentine’s Day to return an additional 389 ROs for $47,000 in service revenue and 12 vehicle sales.
- Greenway Ford informed customers of their EGGstravaganza savings for the Easter holiday to return an additional 500 ROs for $124,000 in service revenue and 28 vehicle sales.
- Greenway Chrysler Dodge Jeep executed a “Ring in the New Year” email campaign that returned 1,000 ROs for $179,000 in service revenue and 36 vehicle sales.
“The OneCommand team is thrilled about the opportunity to partner with the Greenway Automotive Group. They recognize that delivering a consistent marketing message to customers helps drive repeat purchase behavior, increase customer spend, and lower marketing costs. The team at Greenway really understands OneCommand’s core philosophy – deliver the right message, at the right time, to the right customer, and you will get a response,” said Jeff Hart, President and CEO at OneCommand.
About OneCommand (www.onecommand.com)
OneCommand is the industry leader in deploying leading-edge communications technology proven to increase responses, drive traffic, and lower marketing costs. OneCommand provides a Customer Marketing and Loyalty Automation Platform™, which is designed to drive customer loyalty in the auto industry. For more than a decade, OneCommand’s proven platform of voice, email, text, direct mail, and social communications have been delivering results that are targeted, turnkey, and trigger-based. Every day OneCommand delivers more than one million personalized messages on behalf of its 4,000 clients throughout North America. Every auto dealership is looking for an advantage. OneCommand is the successful dealer’s secret weapon for delivering consistent results in their Sales and Service Departments.