With daylight hours getting shorter and the weather turning colder, it means it will soon be time to set our clocks back one hour. Most Americans look forward to this extra hour of sleep but fret over the frostier weather looming ahead. You can leverage the time change in your October marketing by reminding customers to fall back, which will drive top-of-mind awareness for your dealership and bring additional traffic and revenue to your door. Here are two ways to get creative with the daylight saving time change.
Travel Through Time
A fun and creative way to play on the daylight saving time change is to use time travel themed marketing. Think about coming up with a graphical representation of time travel, like a phone booth, and have supporting messaging about traveling back in time one hour on Sunday, November 1st. You could even take this idea one step further and create social engagement by asking followers to name their favorite time traveler. Be sure to use a hashtag, like #favtimetraveler, to record, review, and respond to their answers. By utilizing time travel themed marketing, your dealership will stand out among advertisers and your customers will be appreciative of the time change reminder.
Give Extras
Most Americans refer to the fall time change as gaining an extra hour and the spring time change as losing an hour. Think about promoting the upcoming daylight saving time change by basing your marketing theme around giving customers extras. For example, put together a campaign to remind customers of the time change and gaining an extra hour. Then, under each offer in the campaign, put a line for an extra offer. The extras could be things such as a free car wash, a free tire rotation, or even a free multi-point inspection. Customers will appreciate the reminder, feel special about receiving free extras from your Service Department, and reward you with increased traffic.
Most marketers don’t even bother with daylight saving marketing, so if you do nothing else but remind customers of the time change, you’ll be building top-of-mind awareness for your dealership. Couple that with getting creative and thinking outside the box, and your dealership stands out among your competition.