The new year brings new possibilities and an opportunity to start again. This January, think about reconnecting with current and inactive customers to demonstrate why they should do business with your dealership. Most consumers are looking to save money and time in the new year, so when you’re communicating your specific dealership advantages, you’ll want to make sure to highlight these specific benefits. Here are two ideas to get you started.
Find Ways to Save
Giving customers discounts can be a very slippery slope. How much should you discount? Will you be able to hit revenue numbers when discounting? Will you actually build purchasing behaviors and loyalty when you discount services, or will your customers go to the business that offers the best discount? These are all questions you should ask yourself before determining how you will help your customers save money in the new year. Think about offering a punch card that allows customers to buy three oil changes and get a fourth one free. Or provide a free multi-point inspection, tire rotation, or car wash and vacuum with every vehicle service. Demonstrating that your dealership offers a little something extra for free and building behaviors and loyalty are great ways to ensure active and inactive customers continue to come back to you in the new year.
Save Them Time
For many Americans, time is the most valuable resource and one thing they don’t want to do is waste time having their vehicle serviced. Think about setting your dealership apart from the competition by offering a shuttle service or pick up and delivery service. These types of conveniences are priceless to consumers, because they can get back time by doing business with you. If you offer a quick or express lane, be sure to market it in the new year with the specific details about how long it takes to get a vehicle serviced. Find ways to give customers back their time and your dealership will be rewarded with increased traffic and revenue.
If you’re looking to find additional opportunities in the new year, try communicating with customers about ways you can save them time and money. These two factors will demonstrate your dealership advantage and start your new year off right!