If you made a resolution for 2016 to earn additional loyalty from customers, then this post is for you. In the past, marketers would say retaining customers is much easier and more cost effective than going out and soliciting new business. This still rings true today; however, with the growing number of marketers vying for your customers’ attention and the increased competition in the automotive arena, you may need to step up your customer loyalty game. Here are a couple of ideas you can use to show love to customers and build customer loyalty by leveraging the upcoming holidays.
Show Love with Valentine’s Day
Most Americans view Valentine’s Day as just another “Hallmark holiday”. But no matter who you are, and even if you think Valentine’s Day is senseless, you’d appreciate it if someone wished you well on this day of love. Think about leveraging this opportunity to build customer loyalty by letting customers know how much they mean to you. You could send customers a valentine through social media, email, or direct mail that thanks them for their continued business and demonstrates your appreciation. This valentine could include a special savings for loyal customers or just a heartfelt message. Whatever you do, don’t overthink it; just consider what your customers want and need and let that be your guide.
Show Love with Presidents’ Day
As you know, the Presidents’ Day holiday is one of the best automotive sales days of the year and it’s the perfect time to focus your efforts towards customer loyalty. Now I know what you’re thinking - “How can I focus on selling cars and customer loyalty?” Great question! A recent study from Consumer Affairs shows that despite the growing number of vehicle choices, a large segment of Americans find a brand they like and stick with it. Think about leveraging this upcoming holiday weekend to focus on customers who are in a favorable equity position, coming up on an expiring lease, or have owned their vehicle for more than five years. By communicating in a timely manner, these customers are more likely to come back to you to purchase additional vehicles versus going to your competition.
February is right around the corner so don’t wait! Get started and show love to customers to build loyalty.