Earning, maintaining, and fostering relationships with customers is a large endeavor. You have to find new and inventive ways to keep your dealership top-of-mind to ensure they return to you for future vehicle needs. This month, OneCommand is promoting many ways to show love to customers. Here are three simple ideas for you to demonstrate your thanks and appreciation to customers to build loyalty.
Make Your Dealership Personal
Has anyone ever told you that it’s the little things that count? When building customer loyalty, it is absolutely true. Find ways to motivate your employees to make every interaction with customers personal, from how they approach a new customer on the lot to greeting a customer driving into your service drive, from spending time explaining a specific service to a customer to having fresh coffee in your waiting lounge. Each time there is an opportunity for your dealership to make a positive impression on a customer, encourage them to do so. It will go a long way in building loyalty.
Listen to Your Customers
The truth is your customers already know everything that is wrong with your dealership and the customer experience that your staff is providing - all you need to do is listen to their advice. Think about putting a comment box in your service waiting lounge or surveying customers after a purchase or service to see if your team meets their expectation. Be sure that if you ask customers to take time out of their busy day to provide you valuable feedback about your business that you listen to what they have to say and make adjustments accordingly.
Say Thank You to Customers
This idea is truly the simplest of them all. Often times businesses forget that patrons have other options of companies with whom they could do business. Because of this, a little thank you can go a long way in building customer loyalty. Think about sending a simple thank you message each time a customer services their vehicle at your dealership.
This February show some love to customers and your dealership will be rewarded with additional loyalty.