If you’re looking for a creative way to drive traffic, this week’s blog is for you. The month of March is typically littered with marketing about St. Patrick’s Day or March Madness, but very few marketers use Daylight Saving Time as an opportunity to connect with and reach current customers. So, check out these three ways you can leverage the time change to get lucky and drive additional traffic and revenue to your store.
Offer Something Extra
Although Daylight Saving Time is not a holiday, you could take the opportunity to offer a little something extra to customers. Think about having breakfast and coffee throughout the week to help your customers get used to their early morning routines. The offering doesn’t have to be something that will break the bank, but if you play into the earlier morning wake-up, you’re sure to draw some attention from customers.
Create a Happy Hour
Now I know what you’re thinking. “We are a car dealership, not a restaurant or bar!” Very good point. But, I’m not referring to an alcoholic drink happy hour; what I’m referring to is a happy hour where you offer $500 off a pre-owned vehicle during the hours of 3 p.m. – 7 p.m. Or, maybe a discounted oil change during specific happy hour times. Be sure to target slower times in your day when offering your happy hour savings and properly staff to handle increased volume.
Send Time Change Reminders
If you can’t pull any marketing together for the upcoming time change, think about simply sending reminders to customers. You can leverage email, voice messaging, or even social media to get your message out to customers. A simple, helpful, friendly Daylight Saving reminder will be appreciated by your customers.
The Daylight Saving time change is right around the corner, so if you plan to leverage it in your March marketing to get lucky and drive additional traffic and revenue, now is the time to get started.