Can you feel it? The luck of the Irish is in the air. Which can only mean one thing, St. Patrick’s Day is right around the corner. This year be sure to leverage the luck of the leprechaun to promote your dealership and drive more traffic and revenue your way. Here are three ideas to get lucky with St. Patrick’s Day.
Make Customers Green with Envy
St. Patrick’s Day presents a great opportunity to promote your newest lineup. If one of your models has a new body style or enhanced features, think about promoting this content to individuals who own an older model. If they are model loyal (recent studies suggest this is occurring more often), then these customers will become green with envy and want to upgrade to the newest vehicle edition.
Sponsor a Local Event
In a lot of communities around the country, St. Patrick’s Day is a celebrated event with parades, parties, and even festivals. Think about sponsoring one of these St. Patrick’s Day events around your local town to bring attention to your dealership. Depending on your level of interest and involvement, you may even want to participate in the parade by decking out the hottest vehicle in your lineup with St. Patrick’s Day flare. How little or much you get involved is completely up to you.
Encourage Customers to Get in the Spirit
One thing Americans love about the St. Patrick’s Day holiday is the opportunity to show their Irish spirit. And what better way for your dealership to get involved than hosting a St. Patrick’s Day contest? You could make the contest completely digital by hosting it on social media and asking people to post their best St. Patty’s Day outfit and then reward the pic that gets the most likes. If you’re feeling up to it, you could offer savings to anyone who comes to your dealership wearing green. Whatever you decide, encourage customers to show their St. Patrick’s Day spirit and rewarding them with a contest is a fun way to raise brand awareness for your dealership.
Get ready, because St. Patrick’s Day will be here before you know it and you don’t want to miss this opportunity to connect with customers and drive more traffic and revenue to your store. That’s right, get lucky this year with St. Patrick’s Day.