Leveraging seasonally appropriate content to drive traffic and revenue is what marketing is all about. Not only do you get to communicate regularly with customers and still deliver a relevant message, but you also create additional opportunities to connect with customers to keep your dealership top-of-mind. This week, we’ll be offering up two campaign ideas that leverage the spring break excitement to ensure your dealership gets lucky in the service drive.
Utilize Social Media
If you’re looking for a better way to connect with customers, then think about turning to social media. Think about it; Facebook, Instagram, Twitter, and YouTube are the places consumers are spending their time online. Sure, they check their email, mailbox, and voicemail, but social media is where they go to connect with their family, friends, businesses, and the world around them. Now you don’t have to run a spring break contest, although you could, but you have to think of ways to get customers and potential prospects to connect with your dealership on social media. Think about running ads for a Spring Break Service Special and then linking the ad to your website’s scheduler page. Or, run a contest for engagement to reward the individual who is traveling the farthest during spring break. The possibilities on social media are endless, but should not be ignored when looking to build brand awareness and connect with your customers.
Educate Customers
You probably already know this, but most consumers don’t read their vehicle’s owner’s manual (surprising, right?). So when it comes to keeping up with their vehicle’s maintenance, they rely on someone to help them remember when it’s time to perform routine checkups. Leverage spring break prep to communicate needed maintenance to customers who you haven’t been in your service drive for an extended period of time. Think about tailoring your messaging to something more like a vehicle education piece, where-in you aren’t hard selling them on a specific service, but rather enlightening them about what services need to be done before hitting the road for spring break. You’ll not only educate your customers and drive top-of-mind awareness, but you’ll fill your service drive, as well.
Finding ways to leverage seasonal content is key to building relevant campaigns to keep your dealership top-of-mind with customers. This spring find ways to market your dealership in conjunction with spring break and you’ll get lucky with more service revenue and traffic.