These days just about every automotive dealership’s website has some kind of online scheduler for their Service Department. The online scheduler tools make it very easy for customers to book an appointment for the services needed on their vehicle without the hassle of finding a phone number, calling the receptionist, and being put on hold. These types of customer facing tools make it easy to do business with your dealership because appointments can be booked anytime, anywhere to accommodate any schedule. Here are two ideas to promote your online scheduler and get lucky by driving more traffic and revenue to your Service Department.
Offer an Incentive
A great way to promote your online scheduler, and make sure people are aware that you have one, is to offer customers an incentive for booking their appointment online. You could send out an email campaign with big bold buttons to encourage recipients to use your online scheduler to book their next service appointment. Be sure to offer an incentive if the customer books their appointment before a certain day. This type of campaign will make your customers aware of your online scheduler and drive more business to your Service Department by creating urgency.
Take Your Marketing Further
If you’re looking to further promote your online scheduler, think about utilizing all of the marketing channels you have at your disposal. You could create a video about how simple your online scheduler is to use and then use the video to target customers who are coming due for service with a Facebook or Instagram ad that links directly to your online scheduler. Or, you could even post materials in your service drive and on your sales floor to further promote your online scheduler. When trying to figure out ways to drive consumers to your online scheduler, be sure to think outside the box and don’t be afraid to get creative.
If you’d like to promote your online scheduler, drive more service appointments, and increase customer satisfaction, be sure to utilize these ideas.