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onsistent communication is key when attempting to keep your dealership’s brand in front of your customers and stay top of mind for their future vehicle needs. But how can you keep in constant contact with your customers without over communicating? This question has plagued marketers for years, but really it’s quite simple; deliver relevant marketing to customers. By leveraging relevant marketing, your dealership can communicate more often with customers but seem less intrusive by utilizing content that is applicable to them. Here are two ideas to turn April showers into relevant marketing and increased vehicle sales and service ROs.
Spruce Up Your Ride
During spring time, you’ll find many people sprucing up their homes, yards, wardrobes, etc. The reason for this is because spring gives people a refreshing feeling. Maybe this feeling comes from the warmer weather or maybe it’s because nature comes back to life during the spring, but whatever the cause of this refreshed feeling, now is the time to capitalize on it. Think about delivering relevant marketing to customers that highlights carefree imagery of your vehicle lineup. Be sure the messaging complements the pieces by inviting customers to spruce up their current rides. You could even use a campaign like this to target customers who are in a positive equity position on their current vehicle and entice them to spruce up their ride with a new one.
Capitalize On Upcoming Holidays
Spring time brings several holidays that your dealership can leverage to deliver relevant marketing to customers. From Mother’s Day to Cinco de Mayo, National Military Appreciation Month to Memorial Day, there are plenty of opportunities to utilize upcoming holidays. Think about crafting marketing that stands out, that way when your customers receive it, they’ll be more apt to engage with it, making your dealership more memorable. If you decide to capitalize on the upcoming holidays, be sure to keep in mind the relevancy of your offers. Although the theme and messaging will probably work for everyone, you don’t want to send an offer for a blowout Memorial Day sale to a customer that just purchased a vehicle.
If you’re looking for a way to deliver consistent communications to customers that is not overwhelming, then relevant marketing is for you.