Now that the 4th of July holiday is over, it’s all downhill until the end of summer when Labor Day comes around. But your marketing doesn’t have to suffer simply because there aren’t any relevant holidays to celebrate between now and Labor Day. Think about heating up your marketing with a Christmas in July campaign. Sound too cheesy? Well it doesn’t have to be; here are three ideas to ensure your July is filled with extra traffic and revenue.
Start with Your Marketing
For a Christmas in July campaign, you’ll want to get creative with your marketing. Some will opt for Santa on the beach or in a Hawaiian shirt, but this type of campaign really gives you the opportunity to get outside the box with your marketing. Don’t be afraid to go all in when picking imagery for a campaign like this; the more festive your marketing is, the more you’ll get noticed by recipients.
Decide if You’ll Host an Event
Often times when retailers promote a Christmas in July campaign, they tend to use it as an excuse to throw offers at their customers. Not that there is anything wrong with this, but you may decide to take this campaign a little further and host an event. If you decide that you have the budget and resources to host an event, be sure to hold true to the Christmas in July theme. Think about having an ugly sweater contest, or having festive food and refreshments, or creating the perfect ambiance with Christmas lights and decorations.
Create the Perfect Offers
If you decide you want to promote special savings in your Sales and Service Department, be sure to include them in your marketing. You may want to do a Christmas theme with your offers, such as a Rudolph Special or Tree Trimming Discounts. The more you embrace the Christmas in July theme and have fun with it, the more attention your marketing will get from your audience.
Capitalize on a Christmas in July campaign to celebrate the “holiday” and heat up your marketing. Don’t be afraid to get creative and produce marketing that is outside the box. Your dealership will get noticed for its uniqueness and be rewarded with additional sales and service traffic and revenue.