Believe it or not, the summer is coming to an end and the back-to-school season is quickly approaching. Most retailers have already started utilizing back-to-school marketing and pushing incentives to ensure they capitalize on the frenzy of the season. If you aren’t leveraging the back-to-school season, here are three ideas to help you boost summer traffic at your dealership.
Host a Back-to-School Supply Drive
If you’d like to find a way to give back to your community, while also driving additional end-of-summer traffic, then this idea is for you. Think about hosting a back-to-school supply drive at your dealership. You can work with a local organization who provides supplies to underprivileged children or school district to determine the needs of the children in your area. Then, ask your customers and members of the community to donate to your cause. This type of campaign will bring goodwill to your dealership and additional traffic to your lot. Be sure to set up collection bins in your Sales and Service Departments.
Offer New Driver Specials
The truth is that the new school year brings on additional challenges for many families. Getting everyone organized, on new schedules, and at the right place, at the right time can be difficult for families with more than one child. Many families who have a new driver will be considering buying their child a vehicle so they can offer assistance in the hustle and bustle of the school year. Think about advertising new and certified pre-owned incentives to the parents of these new drivers. Be sure to include details about the vehicle’s safety and dependability, and showcase vehicles that are on the lower price range for your model lineup. You’ll be able to outfit these new drivers with a new ride and gain additional traffic to your lot.
Get Carpool Vehicles Ready
This hectic time of year can be very stressful for parents and chances are the last thing on their minds will be their vehicle’s maintenance. This is your chance to add value to your customers’ busy lives. Think about offering a pick up and drop off vehicle maintenance package in your Service Department. You can ensure their vehicle is in top-running order while taking away the inconvenience of servicing it. Your customers will appreciate the time savings and you’ll be rewarded with increased customer loyalty and traffic.
If you’re looking to capitalize on the back-to-school season, now is the time to get your marketing started. Be sure to think about how to best service your customers to boost summer traffic.