Last week we kicked off our Holiday Marketing Guide, designed to help your dealership drive more traffic and revenue to your Sales and Service Departments before the end of the year. This week we’ll focus in on ideas to help you drive sales. In case you haven’t noticed, the biggest shopping day of the year is right around the corner, Black Friday, which means now is the time to get your marketing started. Here are some tips to help you engage customers and bring additional sales to your door this holiday season.
Think Big
The holiday season typically means increased competition from not only your direct competitors, but also from other retail outlets vying for your customers’ attention. This means you have to go big with your marketing or go home. If you aren’t attracting to a consumer’s eye, you might as well forget it.
Think Outside the Box
To grab a consumer’s attention, you’ll want to use marketing that gets noticed. For example, if you plan to leverage email marketing, the average inbox receives significantly higher emails during the holidays, so you’ll want to use attention-grabbing subject lines to increase opens, simple, striking, creative imagery, and of course, your offers need to be front and center to increase response rates.
Think About Timing
You’ll want to leverage the national holiday shopping day, Black Friday. Sometimes, marketing is about being different than everyone else and in most cases I agree. But when talking about the end of the year marketing, you’ll want to ensure your marketing syncs up with other retailers to get the most visibility for your campaign. Not to mention, many consumers will be looking for deals that coincide with Black Friday, so you’ll want to be front and center.
Think Impact
Be sure to leverage communication channels that will help you get the most impact for your marketing and matter most to consumers. Social media, email, and direct mail are important channels to utilize to deliver your holiday message. They ensure consumers don’t have to search for your content because you’re reaching them through methods they already use daily.
Depending on your end-of-the-year goals, the upcoming holiday shopping season presents a perfect time for you to get noticed and drive additional sales to your dealership. Be sure to get started now, since Black Friday is right around the corner.