The holiday travel season will soon be in full swing, which means many of your customers will be hitting the road to spend time with family and friends. Right now presents the perfect opportunity for you to reach out to customers to ensure their vehicles are prepped for their holiday journeys. The next campaign ideas for OneCommand’s Holiday Marketing Guide will ensure your dealership stays top-of-mind, builds brand recognition, and drives additional service business to your store.
Remind Customers of Maintenance
If you’re looking for a simple campaign idea, this one may be for you. All you need to do is deliver a communication to customers about needed maintenance on their vehicle before their holiday travel. Think about offering a Holiday Road Trip Service Package, wherein your team would perform and check all vehicle elements to ensure they arrive at their destination safely and without hassle.
Offer Assistance
The holidays bring about a lot of busy work and things to keep straight, which means your customers may forget some key elements when hitting the road this holiday. Remind them of your manufacturer’s roadside assistance information and if you have a local towing company you work with, be sure to provide their contact information to customers as well.
Be Helpful
Road trips this time of year, even around town, can be downright frustrating. Remind customers of apps like Waze or Roadtrippers that can spot traffic, restaurants, hotels, and more. These apps are incredibly helpful when hitting the road and can be a great suggestion to customers who have never used them before.
If you haven’t done so, now is the time to plan your holiday marketing. This time of year presents a perfect opportunity to reach out to customers with relevant marketing. Not only will you increase your service drive traffic and revenue, but you’ll also build customer loyalty.