Mary Braunstein joins as Vice President of Information Technology to accelerate technology and infrastructure of internal and client-facing platforms
CINCINNATI, OHIO, JANUARY 18, 2012—OneCommand (www.onecommand.com), the nation’s leader in preference-based, automated, multi-channel marketing for the automotive industry, today announced a renewed emphasis on solution development in the New Year. To lead this charge, the company also announced the key executive team addition of Mary Braunstein, OneCommand’s new Vice President of Information Technology. Braunstein will manage the company’s growing development team and work to accelerate the introduction of new and enhanced internal and client-facing solutions.
“OneCommand is committed to delivering best-in-class automotive marketing solutions to our OEM and dealer clients that help them to maximize their opportunities for growth and success while also achieving optimum owner satisfaction, loyalty and retention. Mary will play an essential role in helping to position and equip OneCommand to realize greater organizational efficiency, deliver incremental value to clients and create significant competitive advantage through the introduction and delivery of both new and existing solutions,” commented OneCommand President and CEO, Jeff Hart.
In addition to leading the innovation behind OneCommand solutions, Braunstein will be responsible for defining redundancy requirements and processes for both technology and people. She will work to grow the company’s IT organization into one that builds and nurtures cross-functional relationships and objectives, and that ensures and protects integrity across internal and external platforms. Braunstein will also increase IT’s level of contribution into business planning and help to deepen the executive team’s knowledge and understanding of the various resources, applications and processes necessary to deliver on key company objectives.
“I am incredibly excited to join OneCommand and am thankful for the opportunity to build on its strong technology foundation,” said Braunstein. “As we work to build and deliver flexible and scalable solutions to accommodate the demands of the market, our ability to streamline processes, empower our customers and drive greater performance are more critical than ever. I am looking forward to leveraging my extensive background to instill the discipline necessary to continue to move the needle in terms of competitive advantage and differentiation.”
Braunstein brings with her a wealth of experience and is well-equipped to take OneCommands technical architecture and application development to the next level. In her most recent role, Braunstein served as Vice President of Information Technology for Ecova, where she was instrumental in the design and customization of information for client and private-label solutions. She was also responsible for setting the direction of data and application architecture for the company by performing all data modeling, platform determination and data warehousing. Prior to joining Ecova, Mary spent 32 years with Cinergy(Duke) Corporation. In addition to her extensive data processing and project management experience, Braunstein worked for 10 years in electric distribution and engineering. In 1993, she was the recipient of the prestigious J.H. Randolph award in recognition for her individual efforts to develop an application that saved Cinergy (Duke) $2 million annually. She is a past member of the Cinergy Speakers Bureau, Project Management Institute, and a former Chairman of the Midwest Region for the Association for Systems Management (ASM).
“Mary’s background and past experience makes her an ideal fit to lead OneCommand’s IT organization. Our executive team is thrilled to welcome her aboard and is confident in her ability to drive increased accountability, productivity and innovation within the organization and through our suite of industry-leading relationship performance marketing solutions,” concluded Hart.
About OneCommand
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline workflow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand helps its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.
Each day the Company delivers millions of personalized communications on behalf of its clients — helping to expand its understanding of consumer behavior and response and extending that knowledge and expertise to make the communications of its clients even more powerful.
OneCommand’s proven, web-based Relationship Performance Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, text and mobile messaging, e-mail marketing, live call center services, direct mail and a variety of other streams promoting customer engagement.
By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email [email protected] or visit www.onecommand.com.