ONECOMMAND’S BLOG

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  • April Showers Bring Service Traffic

    April 08, 2016
    It’s that time of year again, time for April to bring some much needed rain to the entire country. It may not seem like a good time to promote your dealership, but it actually offers you a unique opportunity to reach out and connect with customers you haven’t seen in a while. That’s right, today I’ll share two ideas for how you can turn April showers into additional service traffic. Read More

  • April Showers Bring Sales

    April 01, 2016
    Most Americans have the day April 15th engrained in their head as the drop dead date to pay taxes. Some, who are motivated, get their taxes done early so they don’t have to worry about it, but many wait until the very last minute to turn in their tax forms. Right now, people everywhere are in the tax time frenzy, whether it be waiting on their refund to come back or painstakingly completing their 2015 taxes. This means it’s the perfect opportunity for you to reach out to your customers and leverage tax time marketing. Here are three simple ideas to make April showers bring sales this month. Read More

  • Leverage Trigger Based Social Advertising

    March 25, 2016
    Consumer targeting and trigger based marketing strategies are the future of dealership advertising. The “shotgun” marketing strategies of the past are not only ineffective, but they are expensive and can potentially turn customers away if they are irrelevant to their specific need or buying position. Read More

  • Get Lucky with Online Scheduling

    March 18, 2016
    These days just about every automotive dealership’s website has some kind of online scheduler for their Service Department. The online scheduler tools make it very easy for customers to book an appointment for the services needed on their vehicle without the hassle of finding a phone number, calling the receptionist, and being put on hold. These types of customer facing tools make it easy to do business with your dealership because appointments can be booked anytime, anywhere to accommodate any schedule. Here are two ideas to promote your online scheduler and get lucky by driving more traffic and revenue to your Service Department. Read More

  • Get Lucky this Spring Break

    March 11, 2016
    Leveraging seasonally appropriate content to drive traffic and revenue is what marketing is all about. Not only do you get to communicate regularly with customers and still deliver a relevant message, but you also create additional opportunities to connect with customers to keep your dealership top-of-mind. This week, we’ll be offering up two campaign ideas that leverage the spring break excitement to ensure your dealership gets lucky in the service drive. Read More

  • Get Lucky with St. Patrick's Day

    March 04, 2016
    Can you feel it? The luck of the Irish is in the air. Which can only mean one thing, St. Patrick’s Day is right around the corner. This year be sure to leverage the luck of the leprechaun to promote your dealership and drive more traffic and revenue your way. Here are three ideas to get lucky with St. Patrick’s Day. Read More
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