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• Holiday Marketing Guide: Make New Year's Resolutions

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  December 16, 2016
  As 2016 quickly comes to a close, we begin to reflect on the year and look towards 2017 as a year of new opportunities and possibilities. But before we put 2016 behind us, there is still time to reach out and connect with current customers and bring new business to your door. Check out these three ways to help with your 2017 resolutions. Read More

• Holiday Marketing Guide: Spread Holiday Goodwill

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  December 09, 2016
  The end-of-year holidays are right around the corner! And if you haven’t done so, now is the time to start planning your holiday marketing. As part of OneCommand’s Holiday Marketing Guide, here are three campaigns you can utilize to capitalize on the holiday season, spread goodwill in your community, and create loyalty to ensure customers visit you for vehicle needs in the coming year. Read More

• Holiday Marketing Guide: Prepare Customers for Travel

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  December 02, 2016
  The holiday travel season will soon be in full swing, which means many of your customers will be hitting the road to spend time with family and friends. Right now presents the perfect opportunity for you to reach out to customers to ensure their vehicles are prepped for their holiday journeys. The next campaign ideas for OneCommand’s Holiday Marketing Guide will ensure your dealership stays top-of-mind, builds brand recognition, and drives additional service business to your store. Read More

• OneCommand Gives Thanks

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  November 23, 2016
  From the team here at OneCommand, we would like to thank all our loyal clients for their business and wish them well throughout the holiday season. If you need anything, please contact us at 800.211.7614 or [email protected]. We look forward to continuing to partner in your dealership’s success and want you to know that it is clients like you who make our business what it is today. Read More

• Holiday Marketing Guide: Drive Service

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  November 18, 2016
  Next up in our OneCommand Holiday Marketing Guide, we’ll discuss campaign strategies for the backend of your business and focus on increasing service visit frequency and dollars spent per RO. That’s right, it’s time to drive additional business to your Service Department to boost end-of-the-year traffic and revenue. Here are two easy ideas to get you started. Read More

• Holiday Marketing Guide: Drive Sales

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  November 11, 2016
  Last week we kicked off our Holiday Marketing Guide, designed to help your dealership drive more traffic and revenue to your Sales and Service Departments before the end of the year. This week we’ll focus in on ideas to help you drive sales. In case you haven’t noticed, the biggest shopping day of the year is right around the corner, Black Friday, which means now is the time to get your marketing started. Here are some tips to help you engage customers and bring additional sales to your door this holiday season. Read More

• Holiday Marketing Guide: Give Thanks

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  November 04, 2016
  Believe it or not, it’s time to start planning your end-of-the-year marketing. This year be sure to get a head start on your marketing plan so you’re properly prepared for the hustle and bustle that comes with the holiday season. The first campaign in our holiday marketing guide is about giving back to your customers and members of your community. Here are three campaign ideas to get your started. Read More

• Rake in New-Car Sales

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  October 28, 2016
  Unless you’ve been living under a rock, you are well aware of the U.S. presidential election that is right around the corner. If you haven’t done so, you may want to leverage the excitement of the election to market to your customers and prospects. Not sure how? Here are three ideas to get you started and rake in new-car sales this fall. Read More

• Rake in Service Traffic

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  October 21, 2016
  The time has come for us to fall back and gain an hour. That’s right, it’s Daylight Saving time. If you’re looking for a simple and easy way to drive top-of-mind awareness and rake in additional service traffic, you’ll want to remind customers of the upcoming time change. Believe it or not, your customers will appreciate the helpful reminder to set their clocks back on Sunday, November 6th. Here are some tips and tricks you can leverage to bring more traffic to your service drive without offering any savings or discounts. Read More

• Rake in Customer Loyalty

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  October 14, 2016
  This month has been dedicated to helping you get your customers’ attention and drive them into your dealership for a return of increased traffic and revenue. Well this week continues that theme by offering up great campaign ideas to help you rake in customer loyalty. Read More

• Rake in Brand Retention

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  October 07, 2016
  The month of October presents several opportunities to reach out to customers with relevant marketing to drive more traffic and revenue to your store, not to mention improve your brand retention KPIs. Check out these two clever marketing ideas to bring more brand awareness for your dealership and create top-of-mind attention from owners in your community and customer database. Read More

• Rake in Service Revenue

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  September 30, 2016
  Fall is officially upon us, which means it’s also time to educate customers about needed fall maintenance for their vehicles before the cooler weather sets in. If you’re looking for a way to drive additional traffic and revenue to your Service Department this fall, then this campaign idea is for you. Check out these three ideas to rake in service revenue. Read More

• Fall into Additional Loyalty with Vehicle Education

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  September 23, 2016
  Have you ever thought about what type of messaging best resonates with your customer base? Have you ever stopped to wonder if the constant sales and service incentives are actually turning off your most loyal customers? Have you ever tried a soft marketing approach with customers so they don’t feel like they need to buy now? Educational marketing is a great way for your dealership to get in front of your customers and build trust, deepen relationships, and drive additional traffic, without the need to hard sell. Read More

• Fall into Additional Revenue with Vehicle in Demand

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  September 16, 2016
  If you’re like most dealers, acquiring quality pre-owned vehicles can be difficult and costly. You’ve probably experienced the hustle and bustle of the local auction floor or the endless hours of searching private party entries to leave yourself thinking, “There has to be a better way!” Well there is. Check out these four ways to fall into additional revenue by targeting vehicles in demand to stock your pre-owned inventory. Read More

• Fall into Additional Revenue by Targeting Overdue Customers

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  September 09, 2016
  As the summer comes to a close and the school year ramps up, your Service Department might be suffering from a decrease in traffic and revenue. In fact, you may be looking for some creative ideas to drive additional traffic and revenue to your Service Department this fall. Even if you aren’t suffering from a decrease in traffic and revenue, you might want to take advantage of these tips to fall into additional revenue by targeting overdue customers. Read More

• Fall into Additional Revenue with Oktoberfest

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  September 02, 2016
  Fall is almost here, which means it’s time to switch out your marketing, and what better way to stand out in the crowd of marketers than to leverage the German festival holiday, Oktoberfest. A lot of cities nowadays mark this two-week festival with their own festivities, featuring delicious food, foot-tappin’ music, and games. Utilize the spirit of this holiday to boost your dealership’s brand awareness and fall into additional revenue with Oktoberfest marketing. Read More

• Boost Summer Traffic with Towing Education

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  August 26, 2016
  What does towing capacity mean? What is my vehicle’s towing capacity? How do I find my hitch class rating? These are the types of questions many consumers have but will never ask. If you’re a dealership that sells vehicles with towing capacity, think about offering education to customers about their vehicle’s towing capabilities to boost summer traffic. Today we’ll share three content ideas to help you get started. Read More

• Boost End-of-Summer Traffic by Building Loyalty

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  August 19, 2016
  The topic of customer loyalty continues to effect the automotive industry. With more independent service facilities encroaching on the dealership space and the ongoing consumer perception that new-vehicle Service Departments are more expensive, there becomes a growing need to build customer loyalty and retain customers throughout their ownership lifecycle. Here are three ideas to help your dealership build customer loyalty and boost end-of-summer traffic. Read More

• Boost Summer Traffic by Pampering Customers

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  August 12, 2016
  As the summer winds down for many families, the back-to-school season kicks in, and with Labor Day right on the horizon, many retail outlets are starting to see a decline in traffic. Has your dealership started to suffer from a decrease in showroom traffic? Well these campaign ideas are for you. Check out these three ways to pamper your customers and boost end-of-summer traffic. Read More

• Boost Summer Traffic with Back-to-School Marketing

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  August 05, 2016
  Believe it or not, the summer is coming to an end and the back-to-school season is quickly approaching. Most retailers have already started utilizing back-to-school marketing and pushing incentives to ensure they capitalize on the frenzy of the season. If you aren’t leveraging the back-to-school season, here are three ideas to help you boost summer traffic at your dealership. Read More

• Boost End of Summer Traffic

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  July 29, 2016
  Have you enjoyed extra traffic and revenue this summer? Are you looking for a way to keep your summer momentum going? Have you tried every possible sales event to bring potential buyers to your door? Well then this campaign idea is for you. Check out these three ideas to boost end-of-summer traffic. Read More

• Heat Up Your Marketing with Vehicle Education

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  July 22, 2016
  In many parts of the country, heat indexes are near reaching or have surpassed the 100 degree mark and people everywhere are fleeing towards air conditioning to keep cool. But that doesn’t mean your marketing should cool off; in fact, now is the perfect time to heat up your marketing. This week’s campaign idea will help you do just that. By educating your customers about tire maintenance, you’ll drive more service traffic and revenue to your dealership. Read More

• Heat Up Your Marketing with a Grill Out

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  July 15, 2016
  Chances are your summer is heating up, but are you driving enough traffic and revenue to your dealership? Are you looking for an easy way to bring more foot traffic to your lot? Well look no further, this campaign is for you. Since nothing brings people together like food, think about hosting a grill out at your dealership and inviting members of your community, current customers, and potential prospects. Here are three steps to heat up your marketing and get the most out of your grill out. Read More

• Heat Up Your Marketing with Christmas in July

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  July 08, 2016
  Now that the 4th of July holiday is over, it’s all downhill until the end of summer when Labor Day comes around. But your marketing doesn’t have to suffer simply because there aren’t any relevant holidays to celebrate between now and Labor Day. Think about heating up your marketing with a Christmas in July campaign. Sound too cheesy? Well it doesn’t have to be; here are three ideas to ensure your July is filled with extra traffic and revenue. Read More

• Heat Up Your Marketing with Why Buys

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  July 01, 2016
  The summer weather is heating up, which means more car sales for the auto industry. Consumers take advantage of the great incentives being passed down from the manufacturers, as well as weekend and holiday sales from their local dealer. With sales booming this year, be sure you’re still focused on promoting your Service Department. Reach out to customers who haven’t visited your service drive recently, and don’t forget about converting customers who have recently purchased a vehicle from your dealership to loyal service customers. This summer be sure to not only promote your new and pre-owned vehicle sales, but also focus on promoting your Service Department. Here are two steps to heat up your marketing and bring business to your service drive. Read More

• Fun in the Sun to Capture Lost Souls

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  June 24, 2016
  You’ve heard the old saying, “It takes five times more to acquire a new customer, than it does to retain an existing one.” Although this isn’t true for every company and some customers are significantly less to acquire, we can all agree that nurturing a loyal customer relationship is always less expensive than starting a conversation with a new prospect, converting them to sale, and building trust and loyalty. With that being said, what is your strategy to nurture customer relationships and keep them coming back? How will you bring customers back to your dealership who you haven’t seen in a while? Today, we’ll share two ways to capture lost souls and win them over again. Read More

• Fun in the Sun with 4th of July

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  June 17, 2016
  For many Americans, the 4th of July is the highlight of their summer. Not only do they get an extra day off work, but they also spend the holiday with friends and family having cookouts, attending parades, and watching fireworks. With so much excitement around Independence Day, many marketers leverage the holiday to communicate with customers and potential buyers and chances are you will too. But how will you make your marketing stand out among the sea of advertisers? How will you get noticed in the mailbox or inbox? Here are two ideas to have fun in the sun with the July 4th holiday. Read More

• Fun in the Sun with an Event

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  June 10, 2016
  The official start to summer is coming up on June 21st. Now I know what you might be thinking, “Summer unofficially started on Memorial Day,” which is true, but why not celebrate it again? Especially since summer is Americans’ favorite season of the year and the time of year where most Americans are participating in outdoor activities and road trips. Why not celebrate the start to summer all over again and have some fun in the sun with an event? Here are two ideas to get you started. Read More

• Fun in the Sun with Father's Day

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  June 03, 2016
  Now that Memorial Day is over, it’s time to revamp your marketing. With Father’s Day right around the corner, it presents your next opportunity to deliver relevant marketing to customers and prospects. Your Father’s Day marketing can be as elaborate or simple as you want and can afford. Here are three ideas to help you get started and show dads some fun in the sun this Father’s Day. Read More

• Spring Into Effective Marketing to Reach Ideal Customers

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  May 26, 2016
  Are you having a hard time retaining customers? Do you spend lots of money advertising, but attract all the wrong people? These are signs that it may be time to reevaluate your marketing. But where do you start? How do you know what is broken in your marketing? Today we’ll share four tips to help you spring into effective marketing to reach your ideal customer. Read More

• Spring Into Increased ROs with Vehicle Education

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  May 20, 2016
  Are you looking for additional service business this month? Have you noticed a slow-down in service lane traffic as the end of the school year approaches and warmer weather sets in? Trying to determine what type of clever marketing you can utilize to drive customers to your Service Department? Well this week we’ll share ideas that will help your dealership spring into increased ROs. Read More

• Spring Into Weekend Sales with Memorial Day

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  May 13, 2016
  Not only is the upcoming Memorial Day weekend one of the biggest auto sales days of the year, but it’s also a beloved holiday by Americans everywhere. For many people, they’ll honor those who have lost their lives to protect our freedom; others will celebrate the holiday with family and friends, and some will rejoice as Memorial Day marks the unofficial start of summer. No matter what your holiday weekend plans are, be sure to take this opportunity to connect and reach out to customers. Here are two ideas to get you started. Read More

• Spring Into Loyalty with Military Appreciation

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  May 06, 2016
  As the warmer weather sets in and with summer just ahead, Americans everywhere are becoming increasingly busier in their daily lives, which means as a marketer, it becomes increasingly harder to get their attention. What are your plans to grab your recipients’ attention? How will you stand out in the sea of advertisers who are delivering marketing to your audience? Read More

• It’s Time to Focus on Social Business Objectives

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  April 29, 2016
  For years, marketers have struggled to demonstrate return on investment for their social media marketing efforts. They’ve pondered the true value of a page like, a consumer engagement, or a post reach. Many marketers have been able to measure the conversions to their website from their social media properties; however, since dealerships don’t actually have e-commerce websites, this measurement isn’t applicable. What if there was a way to leverage social media to tell customers that they are due for service, nearing their lease termination, or have positive equity in their vehicle? Check out these tips for demonstrating true social media ROI for your dealership’s business objectives. Read More

• April Showers Bring Relevant Marketing

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  April 22, 2016
  Consistent communication is key when attempting to keep your dealership’s brand in front of your customers and stay top of mind for their future vehicle needs. But how can you keep in constant contact with your customers without over communicating? This question has plagued marketers for years, but really it’s quite simple; deliver relevant marketing to customers. By leveraging relevant marketing, your dealership can communicate more often with customers but seem less intrusive by utilizing content that is applicable to them. Here are two ideas to turn April showers into relevant marketing and increased vehicle sales and service ROs. Read More

• April Showers Bring New Opportunities

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  April 15, 2016
  For many Americans, spring time is when the world comes back to life. Grass starts to grow again, flowers begin to bloom, and people spend more and more time outside in the nicer weather. Spring is also a time for many Americans to refresh and renew by cleaning out their houses, vehicles, lawns, and flower beds. You can leverage this feeling of invigoration to market to customers; here are two ideas to get you started. Read More

• April Showers Bring Service Traffic

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  April 08, 2016
  It’s that time of year again, time for April to bring some much needed rain to the entire country. It may not seem like a good time to promote your dealership, but it actually offers you a unique opportunity to reach out and connect with customers you haven’t seen in a while. That’s right, today I’ll share two ideas for how you can turn April showers into additional service traffic. Read More

• April Showers Bring Sales

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  April 01, 2016
  Most Americans have the day April 15th engrained in their head as the drop dead date to pay taxes. Some, who are motivated, get their taxes done early so they don’t have to worry about it, but many wait until the very last minute to turn in their tax forms. Right now, people everywhere are in the tax time frenzy, whether it be waiting on their refund to come back or painstakingly completing their 2015 taxes. This means it’s the perfect opportunity for you to reach out to your customers and leverage tax time marketing. Here are three simple ideas to make April showers bring sales this month. Read More

• Leverage Trigger Based Social Advertising

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  March 25, 2016
  Consumer targeting and trigger based marketing strategies are the future of dealership advertising. The “shotgun” marketing strategies of the past are not only ineffective, but they are expensive and can potentially turn customers away if they are irrelevant to their specific need or buying position. Read More

• Get Lucky with Online Scheduling

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  March 18, 2016
  These days just about every automotive dealership’s website has some kind of online scheduler for their Service Department. The online scheduler tools make it very easy for customers to book an appointment for the services needed on their vehicle without the hassle of finding a phone number, calling the receptionist, and being put on hold. These types of customer facing tools make it easy to do business with your dealership because appointments can be booked anytime, anywhere to accommodate any schedule. Here are two ideas to promote your online scheduler and get lucky by driving more traffic and revenue to your Service Department. Read More

• Get Lucky this Spring Break

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  March 11, 2016
  Leveraging seasonally appropriate content to drive traffic and revenue is what marketing is all about. Not only do you get to communicate regularly with customers and still deliver a relevant message, but you also create additional opportunities to connect with customers to keep your dealership top-of-mind. This week, we’ll be offering up two campaign ideas that leverage the spring break excitement to ensure your dealership gets lucky in the service drive. Read More

• Get Lucky with St. Patrick's Day

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  March 04, 2016
  Can you feel it? The luck of the Irish is in the air. Which can only mean one thing, St. Patrick’s Day is right around the corner. This year be sure to leverage the luck of the leprechaun to promote your dealership and drive more traffic and revenue your way. Here are three ideas to get lucky with St. Patrick’s Day. Read More

• Get Lucky with the Time Change

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  February 26, 2016
  If you’re looking for a creative way to drive traffic, this week’s blog is for you. The month of March is typically littered with marketing about St. Patrick’s Day or March Madness, but very few marketers use Daylight Saving Time as an opportunity to connect with and reach current customers. So, check out these three ways you can leverage the time change to get lucky and drive additional traffic and revenue to your store. Read More

• Retarget Website Visitors to Drive Sales

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  February 19, 2016
  Have you ever visited a website and then had that website’s ads follow you around the internet? Do you ever wonder how these marketers are able to target you with specific ads on other websites? Some marketers have gotten so sophisticated that they’ll even serve you ads based off of the specific item you were looking at on their website. Today, we’ll explore the world of tracking pixels and how you can begin using them in your Facebook advertising strategy. Read More

• Show Love to Leap into Loyalty

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  February 12, 2016
  2016 brings with it new possibilities and an extra day. That’s right, 2016 is a leap year, which means you get an extra day to sell and service more vehicles. This presents a marketable event to drive traffic and revenue, and an excuse to reach out to customers with relevant content. Leap day is just around the corner, so if you’re planning to leverage the extra day to create new possibilities you’ll want to get started. Here are three ideas to help you show love and leap into loyalty. Read More

• Show Love to Build Loyalty

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  February 05, 2016
  Earning, maintaining, and fostering relationships with customers is a large endeavor. You have to find new and inventive ways to keep your dealership top-of-mind to ensure they return to you for future vehicle needs. This month, OneCommand is promoting many ways to show love to customers. Here are three simple ideas for you to demonstrate your thanks and appreciation to customers to build loyalty. Read More

• Show Love to Build Loyalty with Upcoming Holidays

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  January 29, 2016
  If you made a resolution for 2016 to earn additional loyalty from customers, then this post is for you. In the past, marketers would say retaining customers is much easier and more cost effective than going out and soliciting new business. This still rings true today; however, with the growing number of marketers vying for your customers’ attention and the increased competition in the automotive arena, you may need to step up your customer loyalty game. Here are a couple of ideas you can use to show love to customers and build customer loyalty by leveraging the upcoming holidays. Read More

• Get It Right the First Time… You May Not Get a Second Chance!

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  January 26, 2016
  Trying to please today’s automotive service customers, in a tough economic marketplace, is a full time endeavor for most dealers. Service customers are becoming increasingly more fickle, wanting more products and services for less money. Today’s consumers are increasingly more impatient and demand faster, more responsive customer service. With these types of consumer demands, dealership customer loyalty is more of the exception than the norm. In fact, consumers are defecting to competitors based on their last experience with a dealership. Some reasons include an unsatisfactory visit, a poorly handled phone call, or a conflicting and/or confusing marketing message, resulting in an ongoing battle for every Service Manager to keep customers loyal. Read More

• Start Your New Year Off Right with Dealership Advantages

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  January 15, 2016
  The new year brings new possibilities and an opportunity to start again. This January, think about reconnecting with current and inactive customers to demonstrate why they should do business with your dealership. Most consumers are looking to save money and time in the new year, so when you’re communicating your specific dealership advantages, you’ll want to make sure to highlight these specific benefits. Here are two ideas to get you started. Read More

• Start Your New Year Off Right with Vehicle Education

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  January 08, 2016
  The 2015 calendar year ended with a bang in the automotive industry, surpassing all vehicle sales expectations and previously set records. Industry experts have concluded that 2016 is on record to outpace 2015, making it the new record for auto sales in the U.S. The excitement around vehicle sales is great and you’ve probably reaped the benefits attributed to these numbers. However, we’d like to focus today on how you convert these new sales customers into loyal service customers. Here are two campaign ideas to start your new year off right by keeping your dealership top-of-mind and educating your customers about their new vehicle purchase. Read More

• OneCommand Thanks Customers and Sends Holiday Wishes

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  December 18, 2015
  2015 was a great year for us at OneCommand, but it wouldn’t have been possible without you. The team at OneCommand is grateful to you for allowing us to partner in your success. We look forward to all of the new possibilities 2016 will bring with our loyal clients. Read More

• Send a New Year’s Message to Customers

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  December 11, 2015
  As 2015 quickly comes to a close and we look ahead to 2016, it’s time to get started on your end-of-the-year marketing. The next campaign in the OneCommand Holiday Marketing Guide is for New Years. We’ll provide three ideas to help you reflect on the current year and look forward to the bright future of the coming year. Read More

• Create Loyalty with a Holiday Campaign

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  December 04, 2015
  Can you believe it? The end-of-year holidays are right around the corner! That means it’s time to start planning your dealership’s holiday marketing. This week, as part of OneCommand’s Holiday Marketing Guide, we’ll discuss three ways you can capitalize on the holiday season to create customer loyalty and ensure they visit you for vehicle needs in the coming year. Read More

• Extend the Reach of Your Service Department with Facebook Ads

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  November 30, 2015
  Each month dealers just like you spend thousands of dollars on different types of advertising and marketing strategies designed to attract existing and new customers to their Sales and Service Departments. These marketing and advertising campaigns traditionally leverage media channels such as direct mail, email, text, live calls, and pre-recorded voice communications. Read More

• Drive End-of-the-Year Sales by Targeting Current Customers

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  November 20, 2015
  Up next in OneCommand’s Holiday Marketing Guide is an easy way to drive end-of-the-year sales to your dealership. We all know marketing to current customers to keep them coming back is significantly cheaper than going out and conquesting for new business. Although bringing in new business is extremely important, try these three ideas to put current customers into your sales pipeline. Read More

• Get Customer's Vehicles Ready for Colder Weather

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  November 13, 2015
  Last week, we kicked off our Holiday Marketing Guide with Thanksgiving campaign ideas to help you demonstrate your appreciation to customers, give back to your community, and drive top-of-mind awareness for your dealership. This week, we move to the backend of your business and focus on increasing service visit frequency and dollars spent per RO. That’s right, it’s time to get your customer’s vehicles ready for the colder weather ahead and here are three campaign ideas to help you do just that. Read More

• Show Thanks this Thanksgiving

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  November 06, 2015
  This year is quickly coming to a close, which means it’s time to start planning your end-of-the-year marketing. Throughout November and December, OneCommand will be providing you weekly campaign ideas to drive your end-of-the-year sales and service traffic and revenue. This week is all about Thanksgiving marketing and how to demonstrate your thanks; here are three ideas to get your creative juices flowing. Read More

• Get Creative with Facebook Advertising

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  October 30, 2015
  It’s no secret that consumers are inundated by advertising. They are bombarded from all angles without any way to escape. In fact, consumers are becoming numb and only have subliminal or subconscious recognition of the everyday advertising targeted towards them. In addition to trying to stand out among the overwhelming number of ads, marketers are challenged with how to best get the prospective customer’s information to execute meaningful follow-up. These tasks become daunting for even the most experienced marketers, let alone small business owners struggling to promote their brand in the marketplace. Read More

• Get Creative with Lost Soul Marketing

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  October 23, 2015
  How are you recapturing customers who have not returned to your dealership for service work? Are you communicating with customers who purchased from you but have gone elsewhere to service their vehicle? What type of incentives and messaging are you providing to these segments of customers to entice them to visit your Service Department? If you’re like most dealers, you’re losing customers every day to aftermarket service facilities for a variety of reasons; they think your dealership is more expensive or it takes too long to complete service work. Even with these misconceptions about having service work performed at your dealership, you can reach out and combat these assumptions with creative lost soul marketing. Read More

• Get Creative with Daylight Saving Time

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  October 16, 2015
  With daylight hours getting shorter and the weather turning colder, it means it will soon be time to set our clocks back one hour. Most Americans look forward to this extra hour of sleep but fret over the frostier weather looming ahead. You can leverage the time change in your October marketing by reminding customers to fall back, which will drive top-of-mind awareness for your dealership and bring additional traffic and revenue to your door. Here are two ways to get creative with the daylight saving time change. Read More

• Get Creative with Halloween

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  October 09, 2015
  You may have noticed Halloween and fall decorations adorning your favorite retail stores or maybe you’ve seen the random Halloween outlet stores popping up in shopping centers near you. With the excitement building around this much anticipated holiday, you may want to get in on the fun. Read More

• Get Creative with Fall Car Care

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  October 02, 2015
  For many Americans, October marks the beginning of fall. For some of the country, the leaves have already started to change and the weather is getting cooler, but for the automotive industry, October is known as Fall Car Care Month. Read More

• Harvest Your Database to Send Meaningful Messaging

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  September 25, 2015
  It’s hard to believe, but it’s time to start planning your end-of-the-year marketing. As we roll into the holiday season, many dealerships are thinking about how they will increase their end-of-the-year revenue and move more vehicles off their lot. However, many consumers are deciding where they’ll buy their next vehicle in the coming year, or if they’ll be going back to the same dealership for future service work on their current vehicle. The end of the year is the perfect time to communicate with existing customers, build brand loyalty, and keep them coming back to you for their vehicle needs. Today, we’ll share four tips to help you harvest your database, deliver a meaningful message to your customers, and ensure you’re their dealer of choice. Read More

• Harvest Your Database to Find Additional Sales

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  September 18, 2015
  All month long we’ve been focused on mining your dealership’s most valuable asset, your database, and this week is no different. Let’s take this opportunity to concentrate on driving qualified, ready-to-buy customers to your showroom. How you ask? Here are three ways to harvest your database to find additional sales this month. Read More

• Harvest Your Database to Increase Foot Traffic

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  September 11, 2015
  Hosting an event at your dealership can be costly and if not done properly, you can spend a lot of money without a lot of return. To get the most bang for your buck, you’ll need to harvest your database to ensure you communicate to the right customers to drive them into your dealership for your event. Here’s how you can increase foot traffic and make the most out of a fall event. Read More

• Harvest Your Database to Recapture Lost Souls

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  September 04, 2015
  Every OEM sets key performance indicators for their dealer franchise owners. Most OEMs look at the same type of metrics, but often have slightly different measurements to determine the success of their dealers. One metric almost every OEM is looking to capitalize on is recapturing lost customers. Harvest your database to find your greatest potential with lost souls and use creative marketing and incentives to drive them back to your dealership. Read More

• Keep Your Summer Momentum Going by Energizing Your Conquest Strategy

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  August 28, 2015
  Every year, dealers across the country try to keep pace with the current marketing trends for the fear of falling behind and losing out to the competition. Not only do you need an excellent retention marketing strategy to ensure customers come back to you, but your dealership also has to find a way to attract potential buyers. Not to mention there are thousands of to-do items that you have to check off every day to keep your store running properly. With so much going on, how do you find time to put together a conquest strategy that works without breaking the bank? Today you’ll learn how to keep your summer momentum going by energizing your conquest strategy. Read More

• Keep Your Summer Momentum Going with Fuel Savings Marketing

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  August 21, 2015
  Finding the right marketing message to keep customers coming back to you can be difficult. You either have to know exactly where they are in their ownership cycle or you have to have extremely relevant content. Good news! This week’s campaign ideas will give you three ways to connect with current customers with pertinent fuel savings messaging to keep your summer momentum going. Read More

• Keep Your Summer Momentum Going with Labor Day

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  August 14, 2015
  It’s hard to believe Labor Day, the unofficial end of summer, is just around the corner. Since Labor Day weekend is one of the most popular times of the year to buy a vehicle and often there are additional incentives from your manufacturer, you’ll want to make sure you are top-of-mind with customers, potential prospects, and your community. Here are three ways to leverage the Labor Day holiday weekend to keep your summer momentum going. Read More

• Keep Your Summer Momentum Going with Dog Days of Summer

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  August 07, 2015
  Last week we discussed back-to-school marketing, but you can make your dealership stand out by changing things up a bit. Think about it, if every marketer was only using the colors red and green in their marketing around the holidays and you used blue and silver, your marketing would stand out simply because it was different. This week’s campaign ideas are built on that same principle. Check out these three campaign ideas to keep your summer momentum going with dog days of summer. Read More

• Keep Your Summer Momentum Going with Back-to-School

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  July 31, 2015
  Can you believe it? The back-to-school season is already in full swing. If you’ve visited any major retail outlet, checked your mailbox, or watched commercials, you’ve probably noticed that marketers are promoting back-to-school savings. This means, now is the perfect time for your dealership to capitalize on the season with relevant back-to-school marketing. Here are three ways you can promote your dealership, drive business to your store, and generate additional traffic and revenue to keep your summer momentum going. Read More

• Revive Your Unsold Prospect Follow-Up in 6 Easy Steps

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  July 24, 2015
  Is your dealership looking for more vehicle sales? Do you spend an exorbitant amount on advertising and marketing to acquire new prospects? How many times have you lost a potential sale because you don’t have a proper follow-up process for these incoming prospects? The only way to truly master your dealership’s follow-up is to figure out a way to maximize results and minimize effort. Check out these six easy tips to revive your unsold prospect follow-up. Read More

• Trade In, Trade Up to Celebrate Summer

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  July 17, 2015
  Historically speaking, vehicle sales trends are on the rise after the downturn of the economy. Year over year, we see more vehicle sales in the automotive industry. But even with these increases in sales and more shoppers in the market, automotive dealerships still have to find ways to attract qualified buyers. Here are three easy steps to find and entice ready-to-buy prospects right from your database. Read More

• Celebrate Summer with Vehicle Maintenance

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  July 10, 2015
  For most parts of the country, summer is heating up! The high temperatures, during this time of year, can be tough on a vehicle, especially if it’s exposed to harsher than usual weather conditions. Many elements on the vehicle should be checked to prevent vehicle problems, specifically tires. Not only will proper tire maintenance help your customers arrive at their destination safely, but it will also improve their vehicle’s fuel economy. Here are three tips to celebrate summer with vehicle tire maintenance. Read More

• Celebrate Summer with All-Star Baseball

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  July 02, 2015
  Every year, thousands of Major League Baseball games are played with millions in attendance. These same baseball fans are gearing up for the long awaited All-Star Game coming up July 14th. Believe it or not, your dealership can leverage these enthusiasts’ excitement to drive sales and service business. How, you ask? With creative, relevant marketing. Check out these three ideas to celebrate summer with All-Star baseball. Read More

• Light Up Your Marketing with Video

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  June 26, 2015
  Video has become one of the most important mediums for marketers and is quickly becoming the preferred method of media consumption for consumers. Every marketer dreams of the day when they produce a video with content worthy of thousands and possibly millions of viral shares. But let’s dial these dreams back a little and save ourselves the pain of wasting endless hours devising the perfect video scenario to be viewed by the world wide web. Instead let’s focus on how your dealership can utilize video in everyday marketing to engage current customers and keep them coming back to you for future vehicle needs. Today we’ll share six things you need to know about marketing with video. Read More

• Let Your Marketing Shine with a Summer Road Trip

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  June 19, 2015
  The official start to summer is Sunday, June 21st and this day presents the perfect opportunity to reach out to customers with a seasonally relevant campaign. For many American families, the summer months mean packing up the kids and heading on a road trip to see family or spend some time vacationing. Today we’ll share three ways you can leverage these summer road trips to make your marketing shine. Read More

• Let Your Marketing Shine with July 4th

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  June 12, 2015
  For most Americans, the 4th of July is synonymous with fireworks, cookouts, lounging in the sun, and an extra day off work. In the car industry, the 4th of July is one of the biggest vehicle sales days of the year. Retail marketers everywhere are getting ready to capitalize on this summer shopping day to move inventory. How will you make your marketing stand out? How will you get your message heard and build brand awareness in the sea of marketing presented to consumers for the big weekend? Here are three ideas to let your 4th of July marketing shine. Read More

• Let Your Marketing Shine with Father's Day

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  June 05, 2015
  As a marketer, one of your jobs is to constantly search for new ways to reach out and drive brand awareness. With Father’s Day right around the corner, now is the perfect opportunity to not only connect with customers and prospects, but also honor local dads in your community. How will you demonstrate your appreciation? How will you make your dealership stand out among the wave of Father’s Day marketing? Here are three creative ways to let your marketing shine this Father’s Day. Read More

• Everything You’ve Ever Wanted to Know About Directory Listings

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  May 29, 2015
  Have you ever wondered how search engines like Google work? How do they decide which ranking your dealership will receive for a given set of keywords? You may be aware search engines use algorithms to determine search rankings. These algorithms are a form of artificial intelligence, which are constructed to mimic the way humans think, and return the best results for the user’s search in a matter of a couple milliseconds. Nobody knows exactly what logic is used, but it is rumored more than 3,000 attributes construct a local ranking algorithm. Today we’ll dive into one of the top influencers of local search ranking, directory listings management. Read More

• Honor Loyal Customers to Keep Them Coming Back

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  May 22, 2015
  Whether you believe it or not, your customers are your dealership’s most valuable asset. Especially the loyal ones who continue to come back regularly for service work and purchase multiple vehicles from your dealership. If you’re under the belief that all customers should be treated equally, then this post may not be for you. In fact, we believe your most loyal customers deserve extra savings and attention to ensure they continue to come back to your dealership for future vehicle needs. Here are three easy to implement ideas to honor your customers. Read More

• Protect Your Customers and Their Vehicles from the Summer Sun

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  May 15, 2015
  Did you know skin cancer is the most common type of cancer in the United States? Or, that if found early and treated, skin cancer can almost always be cured? With summer quickly approaching and the daylight hours getting longer and longer, now is the time to remind customers to protect their skin and their vehicles from harmful UV rays. Here are three quick campaign ideas to reach out to customers, provide vehicle education, and create brand awareness for your dealership. Read More

• Honor Memorial Day

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  May 08, 2015
  The Memorial Day holiday for many Americans means a long, 3-day weekend, grill outs, family gatherings, and the official start to summer. But for car dealers everywhere, it means additional factory incentives to move inventory and an increase in foot traffic. So, how will you capitalize on the holiday weekend to sell more vehicles? Here are three really easy steps to honor Memorial Day and drive more revenue to your door. Read More

• Honor Military Members with Appreciation

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  May 01, 2015
  It’s that time of year, time to show your thanks to the men and women in the U.S. military during Military Appreciation Month. Think about creating a campaign this month to highlight the hard work and dedication of military members and their families. Now I know what you’re thinking, “My OEM already offers exclusive savings for military members and veterans.” However, these two campaign ideas take your appreciation one step further, engage members of your community, and drive additional traffic to your dealership. Read More

• 7 Reasons You Should Still Be Sending Direct Mail

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  April 24, 2015
  Digital marketers everywhere have argued for years that direct mail is dead. In the auto industry specifically, dealers have been pushed towards digital medias like email, web, and social marketing. Although these digital channels are low-cost with instant response, it’s important to continue to supplement your digital marketing with direct mail. Read More

• Spring into Revenue with Sports Marketing

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  April 17, 2015
  With warmer weather in the air, many athletes, old and young, are starting their spring sports. From the professional level to little league, athletes, their families, and sports enthusiasts everywhere are excited about the upcoming sports season. For this reason, now is the perfect time to utilize sports marketing to build brand awareness, drive traffic, and spring into revenue. Here are two ideas to help you get started. Read More

• Spring into Revenue with Earth Day

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  April 10, 2015
  Most Americans share in the love of planet Earth which makes Earth Day marketing so popular and retail stores leverage it to communicate with customers and prospects. If you haven’t thought about it yet, now is the time to put your Earth Day marketing together to ensure you’re ready by April 22nd. Here are three Earth Day marketing ideas to ensure you’re part of the movement to make the world a better place. Read More

• Spring into Revenue with Car Care Month

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  April 03, 2015
  It’s that time of year again. Time to promote National Car Care Month and remind customers of needed vehicle maintenance as the warmer weather sets in. Here are three ways you can leverage this national event and spring into revenue in your Service Department. Read More

• 6 Things You Should Know About Email Marketing

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  March 27, 2015
  Of all the marketing methods, both conquest and customer, email is the most cost effective and returns the highest return on investment than any other channel. Of course this is only true if you know these six tips to get the most out of your email marketing. Read More

• Catch Spring Fever with Vehicle Detail

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  March 20, 2015
  Can you feel it? Are you ready for the change of seasons? Today is the official first day of spring! Retail outlets everywhere are starting to change up in-store marketing to highlight warmer weather, but more specifically spring. If your spring marketing isn’t underway, right now is the perfect time to get started. One way consumers celebrate spring is by cleaning and decluttering their lives… refresh and renew! Learn how you can capitalize on consumers’ need for cleanliness and drive additional traffic to your Service Department. Read More

• Catch Spring Fever with an Event

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  March 13, 2015
  As winter finally comes to an end, it’s time to start thinking about how you will attract business for the coming of spring. Whether you’re in a part of the country where consumers have been trapped indoors because of the extremely harsh winter, or not, spring makes people want to get out and enjoy the outdoors. You can capitalize on this need for sunshine and fresh air and help customers and prospects catch spring fever with an event at your dealership. Here are three tips to help you get started. Read More

• Catch Spring Fever with St. Patrick's Day

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  March 06, 2015
  Ok, so I’ll admit it. It’s pretty hard to think about spring with the looming winter season still abundantly here. But you can’t deny the idea that green grass, flowers, and warm weather entices you to think about the spring season ahead. The month of March presents a great opportunity for you to help your customers catch spring fever. This week’s campaign idea is all about promoting your dealership and driving traffic by leveraging St. Patrick’s Day. Read More

• Rev Up Your 2015 with a Trusted Local SEO Ranking

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  February 27, 2015
  We live in a world where most sentences end with, “Let me Google it.” Information is readily available at our fingertips and consumers are leveraging online research for any major purchase decision. With the help of the internet, consumers are getting smarter and smarter about their vehicle of choice and vehicle services needs including options and price before ever stepping foot into a dealership. In fact, in recent years, these internet-savvy buyers have switched their vehicle research methods to find information through local search, consumer review sites, and social media. These consumers are looking for comments, likes, and reviews about a specific manufacturer’s vehicles and which local dealership to buy from or where to service their vehicle. If they can’t find your dealership through these methods or you have a bad online reputation, they are turning to your competition for their vehicle needs. Today, we are going to focus on local SEO, also known as local search, and how to improve your dealership’s ranking to make sure you are being found by potential buyers. Read More

• Rev Up Your 2015 with Service Traffic

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  February 20, 2015
  A cold wave is sweeping the nation! People everywhere are experiencing colder weather than in recent years. You can leverage these freezing temperatures to promote services at your dealership. Check out these three ways to rev up your 2015 with service related campaign ideas. Read More

• Rev Up Your 2015 with Heart Month

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  February 13, 2015
  Did you know February is American Heart Month? Or that diseases of the heart are the number one killer in America? This February, leverage American Heart Month to drive customers and prospects to your door. Today you’ll learn three ways to raise awareness in your community and rev up your 2015. Read More

• Rev Up Your 2015 with Presidents' Day

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  February 06, 2015
  We all know Presidents’ Day weekend is a great time to move vehicle inventory. Have you decided how you will communicate with customers and prospects about the vehicle inventory on your lot? Have you decided if you’ll draw customers and prospects into your store with a unique offer or customer appreciation event? Today I’ll share three topics to include in your Presidents’ Day marketing. Read More

• Make a Resolution to Save Marketing Dollars

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  January 30, 2015
  As we quickly finish up January and move into the second month of the year, you may already be able to see the predicated trend of rising vehicle sales for 2015. Vehicle sales is the number one indicator of success in the auto industry from year to year. However, I’m sure there are a number of other metrics you use to determine your yearly success, like customer retention, CSI scores, RO count, revenue, etc. All of these key performance indicators are important to you and the success of your dealership. Read More

• Make a Resolution to Provide Vehicle Education

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  January 23, 2015
  At OneCommand, we pride ourselves on developing new, creative ways for our clients to reach out, connect, and attract business. Several years ago, we developed a great way for our clients to accomplish this - providing vehicle education. Now I know what you’re thinking, “How will educating consumers about their vehicle bring more business to my store?” Check out these great tips to make a resolution to provide vehicle education. Read More

• Make a Resolution to Boost Vehicle Sales

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  January 16, 2015
  Chances are your lot is starting to quickly fill with 2015 models and if you’re lucky, you have very few 2014s left. With the start of every new year, people everywhere are thinking about swapping their current vehicle for a newer, upgraded model. This situation puts you in a perfect position to jump start your 2015 vehicle sales. Read More

• Make a Resolution to Vehicle Maintenance

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  January 09, 2015
  If your goal for 2015 is to drive additional service traffic and revenue to your dealership, then this week’s campaign idea is for you. Chances are your customers have made New Year’s resolutions for all kinds of things, like losing weight, stopping a bad habit, or self-improvement. Think about asking your customers to make a New Year’s resolution to stay current on their vehicle’s maintenance. Read More

• Make a Resolution to Move Vehicle Inventory

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  January 02, 2015
  A new year is upon us and that means new opportunities and possibilities for both your customers and your dealership’s success. Fortunately you know how to create success for your dealership, improve customer retention, effectively solicit new business at a low cost, and sell and service more vehicles to increase revenue. Sounds simple enough. Here is a creative way to help you do just that. This week’s campaign idea plays on the New Year and will help you move additional vehicle inventory from your lot. Read More

• Happy Holidays from OneCommand

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  December 19, 2014
  With the holidays and end of the year just around the corner, the team at OneCommand wanted to take a moment to say thank you. Without your support and continued business, our success would not be possible. We understand you have many options in the marketplace and we are pleased you chose OneCommand as your preferred vendor. We are deeply thankful and would like to extend our best wishes for a happy and safe holiday season and a prosperous new year. Read More

• New Year's Marketing Guide

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  December 12, 2014
  As 2014 quickly comes to a close, we begin to reflect on the year and look towards 2015 as a year of new opportunities and possibilities. But before we put 2014 behind us, there is still time to reach out and connect with current customers and bring new business to your door. Check out these three ways to end 2014 with a bang. Read More

• Holiday Marketing Guide

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  December 05, 2014
  In case you didn’t notice, the holidays are quickly approaching and before you know it, they will be here and gone. If you haven’t started, you need to get your holiday marketing plans together to connect with customers and drive additional traffic to your dealership. Read on to learn three easy ways to leverage the upcoming holidays in your customers’ marketing. Read More

• Holiday Travel Marketing Guide

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  November 26, 2014
  The holiday travel season is in full swing, with an expected 90% of travelers opting for a road trip over air travel. What does this mean for your dealership? Now is the time to prep your customer’s vehicles for their holiday journeys. Here are three easy ways you can keep your dealership top-of-mind, build brand recognition, and drive additional service business to your store. Read More

• Email Conquest Marketing Guide

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  November 21, 2014
  Every business needs customers, right? Keeping customers loyal to your business and ensuring they come back to you for future purchases involves a retention marketing strategy. Although this type of strategy is incredibly important and needed for a successful business, today we are going to focus on developing a conquest marketing strategy. Read More

• Holiday Shopping Marketing Guide

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  November 14, 2014
  Holiday frenzy is sweeping the nation and people everywhere are starting their holiday shopping. Ok, maybe not exactly, but children are starting to think about their Christmas and Hanukkah wish list, parents are attempting to figure out how they will pay for this year’s must-have gifts, and retail outlets everywhere are getting ready for the holiday rush. Read More

• Thanksgiving Marketing Guide

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  November 07, 2014
  Wow, how time flies! Looking at the calendar we are already in November and that means the end of the year will be here before we know it. This month we’re going to share campaign ideas that get you the most bang for your buck to bring in additional end-of-the-year traffic and revenue. Here’s a guide to plan your Thanksgiving marketing. Read More

• Target In-Equity Service Customers to Stand Out

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  October 31, 2014
  Creating an effective marketing strategy in today’s world is not an easy task. Should you spend your time and money to conquest new customers? Allocate your marketing budget to build brand awareness in your community? Create a program to strengthen customer retention among your existing database? Or should you focus your energy on all of the above? The possibilities are endless. Chances are the answer to an effective marketing plan lies in a perfect combination of a new and current customer strategy that delivers the most optimal return. The problem is finding a harmonious balance. Read More

• Stand Out by Thanking Veterans

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  October 24, 2014
  The spirit of the holidays is in the air. Halloween is next week and before you know it, Thanksgiving and the end-of-the- year holidays will be here. With all the excitement of these upcoming holidays, many retail companies will glaze over a very important tribute, Veterans Day on November 11th. This day of remembrance and thanks to veterans for their commitment and sacrifice to defend our nation deserves a place in your end-of-the-year marketing strategy. Here are two ways you can honor veterans, drive traffic and revenue, and STAND OUT from your competition. Read More

• Stand Out by Reminding Customers to Fall Back

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  October 17, 2014
  We always talk about how to build loyalty among your existing customers. This week’s idea goes a long way in helping you achieve this goal. You probably haven’t realized it yet, but the Daylight Saving time change is just around the corner, Sunday, November 2nd. You may remember my recommendation this spring and even last year to market the time change to your customers. Well, this is a reminder to do it again. Read More

• Stand Out with Spooky Marketing

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  October 10, 2014
  You’ve probably noticed the increased candy, orange and black decorations, and generally spooky feel in most retail outlets. All these signs can only mean one thing… Halloween is just around the corner. If you haven’t done so, now is the time to start thinking about how you will leverage Halloween to drive additional traffic and revenue to your store. This year I’d like to challenge you to take your marketing one step further and STAND OUT among your competition. Here are three spooky ideas to get you started. Read More

• Stand Out in Your Community with Breast Cancer Awareness

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  October 03, 2014
  Unless you’ve been living under a rock, you probably already know that October is National Breast Cancer Awareness Month. But, did you know one in eight women will be diagnosed with breast cancer in their lifetime, making it the most commonly diagnosed cancer in women? Also, are you aware that this year alone, it is estimated that 220,000 women in the U.S. will be diagnosed with breast cancer and more than 40,000 will die from the disease? Read More

• Fall into Customer Loyalty with Autumn Car Care

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  September 26, 2014
  The fall season has officially set in. Here in Ohio the leaves are beginning to change, the weather is getting cooler, and almost everywhere you look there are caramel apples and pumpkins. Depending on your region of the country, you may be seeing the same fall festivities. All this beauty can only mean one thing, time to get your customers’ vehicles ready before the cooler weather sets in. Here are three ways to leverage the season to promote vehicle car care and fall into customer loyalty. Read More

• Fall into Customer Loyalty with an Event

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  September 19, 2014
  Can you feel it? Autumn is in the air. For some of the country, it is starting to get cooler and even the leaves are beginning to change. If you aren’t experiencing the spirit of fall yet, you can still celebrate the official start to the autumn season on September 23rd. Regardless of your climate, fall provides a perfect opportunity to market to customers. Here are three ways you can drive traffic and build customer loyalty with a fall event. Read More

• Fall into Customer Loyalty with Holiday Mail

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  September 12, 2014
  Believe it or not, it is time to start planning your holiday marketing strategy. Now I know what you’re thinking, “I have plenty of time.” You are probably right when it comes to your digital marketing efforts, but what about your end of the year direct mail? The hustle and bustle of the holiday season will soon be upon us and you don’t want to miss your window to deliver meaningful marketing to your customers. Don’t wait another day; get started today. Read More

• Fall into Customer Loyalty with World Gratitude Day

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  September 05, 2014
  In today’s consumer driven world, the most important aspect of your business is customer retention. Sure, you also want to work to acquire new customers, but your main focus should always be retaining the customers you already have and making sure they come back to you for future service and vehicle needs. Study after study shows that obtaining new customers will cost your dealership more money than ensuring satisfaction and building loyalty with current customers. How will you ensure your customers feel appreciated and know you value their business? Check out these three ways to fall into customer loyalty by leveraging the spirit of World Gratitude Day. Read More

• Fall into Customer Loyalty with End of Summer

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  August 29, 2014
  With Labor Day here and the official start of fall coming up quickly, now is the time to leverage an end of summer campaign to drive revenue and traffic plus gain additional customer loyalty for your dealership. But, what is an impactful end of summer campaign to help you do just that? Before fall officially sets in, try one of these revenue generating campaign ideas. Read More

• Leverage Social Advertising to End Summer with a Sizzle

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  August 22, 2014
  Believe it or not, the world of advertising is changing. NADA reports that during the last decade, there has been a 30% decrease in newspaper advertising and a 30% increase in internet advertising.* Do you find some of the same trends in your advertising spend? If not, it may be time to reevaluate your advertising approach. The average American doesn’t consume media like they did before; they aren’t looking for mass-marketing advertisement, but rather a direct one-to-one approach. Read More

• 3 Ways to Leverage Labor Day to End Summer with a Sizzle

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  August 15, 2014
  The Labor Day holiday weekend is just around the corner. With Labor Day being arguably one of the biggest sales weekends of the year, it’s time to start planning your marketing strategy to drive traffic to your dealership. You’ll want to leverage marketing that makes your dealership stand out from your competition and provides memorable brand awareness. Here are three was to utilize creative Labor Day marketing to end summer with a sizzle. Read More

• Promote Back-to-School Marketing to End Summer with a Sizzle

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  August 08, 2014
  Last week we discussed the back-to-school season is in full swing and how to get involved with your local community by hosting a school supply drive. This week we take another look at three back-to-school campaigns that will also drive traffic and revenue to your store. End your summer with a sizzle by promoting back-to-school marketing. Read More

• Extend Community Outreach to End Summer with a Sizzle

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  August 01, 2014
  If you’ve been out shopping over the past couple of weeks, you’ve probably noticed the abundance of back-to-school gear flooding the aisles. Even if you haven’t stepped foot into one of the major retail outlets, you’ve likely seen the back-to-school fliers stuffed into your mailbox offering exclusive savings. Even if you don’t want to believe it, the back to school season is here. Read More

• Spark Additional Revenue with Reputation Management

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  July 25, 2014
  It’s no secret that auto buyers are turning to online resources before making an in-store purchase. Today’s buyers are more informed and ready to purchase when they walk into their dealership of choice. This is because these internet-savvy shoppers are researching their favorite model, including options and availability, examining local dealerships to see who carries the model of their choice, and visiting review and social sites to gather other consumers’ opinions to solidify their decisions. Once this extensive research is complete, then buyers go to the dealership to test drive the vehicle. Sound about right? Read More

• Spark Additional Revenue with Vehicle Buy-Back

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  July 18, 2014
  If you’re like most dealers, acquiring quality pre-owned vehicles can be difficult and costly. You’ve probably experienced the hustle and bustle of the local auction floor or the endless hours of searching private party entries to leave yourself thinking, “There has to be a better way!” Well, there is. Read More

• Spark Additional Revenue with America's Favorite Delicacy

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  July 11, 2014
  Did you know Americans buy more than 837 million packages of hot dogs at retail outlets per year? According to the National Hot Dog and Sausage Council, Americans are consuming close to seven billion hot dogs per year, making them one of Americans favorite foods. You’re probably wondering what all of this has to do with driving more sales and service traffic to your dealership. Well, July is National Hot Dog Month and July 23rd is National Hot Dog Day, which presents a perfect opportunity to leverage an American favorite delicacy and spark additional revenue for your pocket. Read More

• Spark Additional Revenue with Christmas in July

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  July 03, 2014
  Awe Christmas, the smell of pine, festive lights, hot cocoa, and jolly old Saint Nick. It’s hard to imagine celebrating such a traditional holiday in the middle of July when most of the county is experiencing the heat waves and humidity of the summer. However, celebrating Christmas in July allows your dealership to provide a marketing message that is different, something that makes you stand out from your competition. If you’re looking to capitalize on this unique “holiday,” here are three ways you can spark additional revenue. Read More

• 5 Ways to Make a Splash with Content Marketing

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  June 27, 2014
  As you read the title of this week’s entry, you may be thinking, “What is content marketing?” Simply defined, it is a technique of creating and distributing timely, relevant, consistent content to attract and acquire an audience of buyers with the objective of driving consumers to act. What does that really mean? Read More

• Make a Splash with the 4th of July

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  June 20, 2014
  The time has come for you to start planning your 4th of July marketing. It doesn’t matter who you ask, July 4th is one of the best weekends to sell vehicles. From the consumer’s perspective, it’s also one of the best weekends to buy a vehicle because of the increased incentives from the manufacturer. With that said, it sounds like the July 4th weekend should be an easy sell day, but how will you stand out from your competition to ensure you win prospective buyers’ attention? Here are four quick and easy ways to stay top-of-mind with customers to bring them to your dealership for their 4th of July purchases. Read More

• Make a Splash with Summer Savings

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  June 13, 2014
  It’s summer travel season and families all over the United States are preparing or have already taken a trip this summer. Families are diligently saving their pennies to make sure their summer vacation isn’t spoiled by lack of funds. So, how can you help customers save this summer? Check out these three ideas to make a splash this summer with summer savings. Read More

• Make a Splash with AC

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  June 06, 2014
  Whew! Is it just me, or are the temperatures heating up outside? For most of the U.S., it’s time to turn on the AC and enjoy the cooler temperatures indoors. Even when riding in their vehicles, consumers are opting to turn on the AC versus rolling down the windows because of the heat and humidity. Chances are however, that your customers have not performed a routine AC check on their vehicle, nor do they even know it is important for them to complete this needed maintenance. Here are some easy ways to make a splash by cooling off your customers. Read More

• Make a Splash for Father's Day

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  May 30, 2014
  Isn’t it crazy that it’s already time to start planning and executing your June marketing campaigns? Plus, if you took advantage of Mother’s Day to drive additional traffic, it’s only right that you do the same for Father’s Day – especially if you saw a lift in traffic and revenue. But, what type of marketing can you execute to create buzz for your dealership and spur top-of-mind awareness? Today I’ll share two ideas to make a splash this Father’s Day. Read More

• 5 Characteristics of Mobile-Friendly Emails

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  May 23, 2014
  If you haven’t heard the buzz in the email marketing world, we’ve finally reached the tipping point where more than 50% of all emails are now read on mobile devices. That’s right, according to Litmus, in November 2013, 51% of all emails were being opened on a mobile device – a 21% increase since January 2013. This is a direct result of more and more consumers opting for smart phone devices and these numbers are expected to rise in the coming year, making mobile-friendly emails a must for marketers. How do you ensure your emails are mobile-friendly? Read More

• Grow Your Business by Sharing Road Trip Tips

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  May 16, 2014
  Summer is in the air; can you feel it? Warmer weather, longer days, and school quickly coming to an end all mean one thing… summer is just around the corner. Most American families take a vacation in the summer time and because of the cost of flying, many use their own vehicles to get to their destination. Why not offer them something to ensure your customer’s summer travel isn’t interrupted with vehicle problems? Why not do everything you can to get them to their vacation destination on time and safe? Read More

• Show Appreciation to Customers for Memorial Day to Grow Your Business

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  May 09, 2014
  Although Memorial Day is a time to remember the men and women who have given their lives for our freedom, it is traditionally a day when many Americans spend time with friends and family. Some Americans commemorate this holiday by attending a cookout. For car dealerships across the country, Memorial Day is a time to communicate manufacturer incentives to customers, drop vehicle prices, and move inventory. Check out these two ways to make customers feel appreciated to grow your business. Read More

• Show Appreciation to the U.S. Military to Grow Your Business

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  May 02, 2014
  May is here and it’s National Military Appreciation Month, which also presents the perfect opportunity to show your support for members of the U.S. Armed Forces. Chances are many of your customers and possibly friends or family members serve or have served in the U.S. military and this month is jammed packed with ways to demonstrate your appreciation. Check out these three ways to show support for our troops. Read More

• Help Your Dealership Bloom with Premier Placement

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  April 25, 2014
  Did you know 75% of all internet users never scroll past the first page of search results? Or between 70-80% of internet users ignore paid ads and only focus on organic searches? Optimizing your website for search engine placement is a must in today’s marketing world. If you ignore this very important piece of internet marketing, you risk never being seen by prospective buyers. A great SEO strategy can increase visibility for your brand, create brand validity and trust, but most importantly it can drive additional traffic to your store. Let’s discuss SEO in more detail. Read More

• Help Your Dealership Bloom with Purchase Options

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  April 18, 2014
  Have you ever really explained to your customers the difference between leasing and purchasing a vehicle? Do your customers really understand all their purchasing options? Are your customers opting to purchase a more economical vehicle because they don’t understand they could pay practically the same monthly payment by leasing a higher quality vehicle? Well, don’t you think it is time to explain to them the difference between buying and leasing the vehicles on your lot? Today, you’ll learn some important things to communicate to customers to help them understand their purchasing options. Read More

• Help Your Dealership Bloom with Fuel Efficiency

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  April 11, 2014
  For most of the country, the weather is starting to warm up and for consumers, that means more time outside and on the go. It also means more time spent in your vehicle getting to your destination. This presents a perfect opportunity to reach out to customers and offer them ways to save at the pump. Today I’ll share three ways you can help your dealership bloom with fuel efficiency. Read More

• Help Your Dealership Bloom with Tax Time

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  April 04, 2014
  April 15th, tax day, is right around the corner and if your customers are procrastinators, they may not have filed their taxes yet. Think about offering them a helpful reminder that taxes are coming due and now is the time to schedule their appointment with the accountant or finish filing through an online tax service to ensure they arrive on time and avoid costly late fees. Even if your customers aren’t procrastinators and they’ve already received their refund, they will appreciate your reminder and it will help your dealership stay top-of-mind for future vehicle needs. Read More

• Fling into Spring with Customer Feedback

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  March 28, 2014
  Did you know customer satisfaction is directly tied to retention and loyalty? Think about it… If you’re providing an exceptional customer experience, then your customers are more likely to return to your dealership for future vehicle needs. If they feel they did not receive the level of service they desired, then chances are they will not return and in fact, statistics show they will tell nine to 15 people about their “horrible” experience. How do you truly know if your customers are happy with their experience? How do you know if they like and trust their service advisor or sales associate? How do you know if they will return to your dealership and refer their family and friends? Read More

• Fling Your Vehicle into Spring

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  March 21, 2014
  It’s official! Spring has arrived. Yesterday was the first day of spring, which means it’s time to prepare for the warmer weather ahead. If you’re looking to drive additional traffic and revenue to your Service Department, you should capitalize on this chance to inform customers of needed service. Depending on your part of the country, you’ll want to help your customers prepare their vehicles for the climate change with location specific services. Check out these two ways to fling into spring and celebrate the official change of season to bring customers to your service drive. Read More

• Fling into Spring with a Slam Dunk

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  March 14, 2014
  If you haven’t done so, it’s time to fill out your NCAA brackets. Most have to be turned in by midnight on Wednesday, March 19th, so you only have five days left. While you’re getting amped for the big tournament and selecting your teams, be sure to share your excitement with customers and prospects. The NCAA tournament always brings a great opportunity to reach out and connect with your database to drive traffic and revenue to your store. Here are two ways to fling into spring with a slam dunk! Read More

• Fling into Spring with Lucky Leprechaun Loot

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  March 07, 2014
  Can you feel it? The spirit of the Irish is in the air. If you frequent any retail outlets, you may have noticed the sprinkle of green in the aisles to celebrate St. Patrick’s Day. Do you plan to leverage the holiday as a marketing opportunity to spread the luck of the leprechauns to your customers and prospects? If so, how do you plan to communicate with your customers? What will you say? Will you offer special savings? Today we’ll share two quick campaign ideas to help you show customers a pot of gold at your dealership. Read More

• Fling into Spring with a Daylight Saving Reminder

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  February 28, 2014
  If you live in the northern part of the country (and some of the south), you’re probably tired of this year’s endless winter. Or you might be like me and loving that the weather man is calling for another couple of inches of snow this weekend. No matter how you feel about this extremely cold winter, spring is on its way. As a matter of fact, it will be time to spring ahead one hour next weekend. Why not help your customers fling into spring with a Daylight Saving reminder? Read More

• Fall in Love with a New Mail Program

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  February 21, 2014
  Even in an age of technology and digital marketing, you’ll find direct mail works in the automotive industry. Whether it’s a piece showcasing your new inventory or a seasonal service offer, direct mail keeps customers coming back and engages new prospects. Read More

• Fall in Love with Your Customers

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  February 14, 2014
  Have you ever thought about hosting an exclusive sales event or offering unique service offers that are only available to customers who have serviced at your dealership in the past six months or purchased a vehicle from your dealership? You could offer private discounts that would entice your customers to repurchase or service at your dealership to drive repeat purchase behavior. We all know that it is cheaper to solicit a sale from an existing customer than going out and finding a new sale. So, fall in love with your customers again in February by offering them special savings at your dealership. Read More

• Fall in Love with a New Vehicle during Tax Time

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  February 07, 2014
  This time of year is often very stressful for consumers due to tax time. Many Americans are worrying about getting their tax forms together, making sure all deductions are accounted for, finding a reputable tax consultant that will help them get the best return, and in some cases figuring out how they will pay the taxes they owe from the previous year. Needless to say, your customers have a lot on their mind, so how do you plan to capture their attention? Today I’ll share two ways you can drive traffic to your showroom during tax time, gain additional revenue, and help customers fall in love with a new vehicle. Read More

• Fall in Love Again

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  January 31, 2014
  Can you feel it? Love is in the air. February starts tomorrow and you’ve probably noticed the abundance of red and pink decorations in your favorite retail outlets, which means now is the perfect time to capitalize on the Valentine’s Day holiday to help your customers and prospects fall in love again. With so many great campaigns leveraging the spirit of love, here are two that are sure to drive additional sales and service traffic, as well as revenue, your way. Read More

• Kick-Start the New Year by Leveraging the Big Game in the Big Apple

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  January 24, 2014
  You’ve probably already started thinking about where you’ll watch the big game next weekend. If you’re hosting a Super Bowl party, you may have even started planning your menu and decided who you’ll invite to your shindig. But, have you started planning your promotional marketing campaign? Have you communicated touchdown savings with your customers? The Super Bowl presents a perfect opportunity to leverage a national event to drive traffic and revenue to your store. Check out these ideas to capitalize on the big game in the big apple. Read More

• Kick-Start the New Year with a Social Media Strategy

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  January 17, 2014
  It’s a New Year which brings about New Year’s resolutions. 2014 is the year to make a resolution to spend more time on your social media marketing strategy. The truth is, the prospective buyer’s behavior has changed. No longer are your prospects coming to you for vehicle information or are they satisfied with traveling to the closest dealership to purchase a new vehicle. Believe it or not, the internet and social media has changed purchasing behavior forever. They’re turning to social media to weed out which dealerships to patronize by reviews and what their friends have to say. With so many potential buyers turning to the internet, your online and social presence is more important than ever. Read More

• Kick-Start the New Year by Honoring MLK's Dream

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  January 10, 2014
  Martin Luther King, Jr. was best known for his work and advancements in the Civil Rights movement. More specifically he is known for his “I Have a Dream” speech, which he delivered in 1963 during the March on Washington. To many, King is an inspiration and symbol of hope in American history and for this, we honor him every January with a national holiday. Why not utilize this holiday and brave man’s achievements as a reason to communicate with your customers and prospects? Read More

• Kick-Start the New Year by Unveiling the New You

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  January 03, 2014
  The New Year is officially here and 2014 is underway, which means it’s time to make resolutions. These notions usually come in the form of weight loss, healthier eating, avoiding bad habits, or finding ways to be a better person. Chances are most of your customers are still in the mindset of keeping their resolutions, so help them out by congratulating them on their new endeavor. Additionally, you should kick-start your New Year by making resolutions to your customers and unveiling the new you. Read More

• Kick-Start the New Year by Unveiling the New You

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  January 03, 2014
  The New Year is officially here and 2014 is underway, which means it’s time to make resolutions. These notions usually come in the form of weight loss, healthier eating, avoiding bad habits, or finding ways to be a better person. Chances are most of your customers are still in the mindset of keeping their resolutions, so help them out by congratulating them on their new endeavor. Additionally, you should kick-start your New Year by making resolutions to your customers and unveiling the new you. Read More

• Happy Holidays from the OneCommand Team

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  December 20, 2013
  All of us at OneCommand would like to wish you a very Happy Holidays and prosperous New Year! Check out our Facebook page to see how OneCommand celebrated the holidays... http://goo.gl/tIdjF8. If you'd like to see more of the OneCommand talent contest, check out our YouTube channel... http://goo.gl/L2OdcZ. Read More

• Deck the Halls with a Referral Program

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  December 13, 2013
  ‘Tis the season to be jolly and deck the halls with boughs of holly! The holiday season is top-of-mind right now and you’re most likely looking for ways to close the year out with a bang. But you should also be thinking about the New Year and how you will make the most of it to drive additional sales and service traffic and revenue to your door. Read More

• Deck the Halls with Holiday Spirit

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  December 06, 2013
  If you haven’t started planning your holiday marketing strategy, you’d better get going. The season presents plenty of opportunities to reach out to customers and help them deck the halls with holiday spirit. Christmas and New Year are just over two weeks away and you’ll want your holiday message to reach your customers before this deadline. Now is the time to put your end-of-the-year holiday campaign together so it reaches your customers in a timely manner. Read More

• Deck the Halls with Road Trip Tips

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  December 02, 2013
  Chances are, some of your customers are planning an end-of-the-year holiday road trip, and even if they aren’t traveling long distances, they will rack up additional miles getting around town to visit relatives. Create top-of-mind awareness with your customers to drive additional holiday traffic and revenue to your store so you can deck the halls. Read More

• The OneCommand Team Shows Thanks for Continued Business

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  November 26, 2013
  From the entire OneCommand team, we would like to thank all our loyal clients for their business and wish them well throughout the holiday season. If you need anything, please be sure to contact us at 800.211.7614 or [email protected]. It truly is clients like you who make our business what it is today and we look forward to continuing to be your business partner. Read More

• Show Thanks with Black Friday Deals

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  November 15, 2013
  The theme of November has always been to give thanks for the things or people in your life that you hold dear. Why not demonstrate thanks to your customers by offering them exclusive offers on Black Friday? Here are three ways you can show your appreciation while driving traffic and revenue this Black Friday. Read More

• Five Ways to Show Thanks to Customers for their Loyalty

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  November 08, 2013
  The month of November has always been a time to show thanks and what better time than now to demonstrate your thanks to customers. With the spirit of thanks in the air, your customers will appreciate your thoughtful gestures and reward you with additional business this holiday season. Here are five ways you can show thanks to your customers for their loyalty throughout the year. Read More

• Show Your Thanks to Local Veterans

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  November 01, 2013
  Veterans Day is not typically a holiday that gets a lot of attention, besides the banks, government offices, and occasional school closings. These individuals have put their lives on the lines to help protect our freedom, liberties, and country as U.S. citizens. However, somehow their day of remembrance gets lost in the midst of the holiday season. This year, you could do something different, something that would show your appreciation to these brave men and women. Read More

• Spread Goodwill with Community Outreach

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  October 25, 2013
  The holiday season‘s hustle and bustle is quickly approaching and that means it’s time to begin planning your end-of-the-year marketing strategies. The season presents plenty of opportunities to reach out and communicate with customers. One strategy we highly recommend is spreading goodwill among your community and customers with an outreach campaign. Read More

• Harvest Your Database to Get Time Change Results

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  October 18, 2013
  The time has come for us to fall back and gain an hour. That’s right, it’s Daylight Saving Time. If you’re looking for a simple and easy way to drive top-of-mind awareness and additional service business, you’ll want to remind customers of the upcoming time change. Believe it or not, your customers will appreciate the helpful reminder to set their clocks back on Sunday, November 3rd. Read More

• Harvest Your Database to Get Halloween Results

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  October 11, 2013
  You’ve probably noticed that the Halloween frenzy is in full swing with most retail outlets adorning their establishments with ghosts, ghouls, and goblins. Chances are your community is even sponsoring hayrides, haunted houses, and an assortment of other Halloween pastimes. Are you planning to get in on the frightening fun? Will you celebrate this bewitching holiday with your customers? Read More

• Harvest Your Database to Get Columbus Day Results

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  October 04, 2013
  Have you ever thought about utilizing the Columbus Day holiday to drive additional traffic to your Sales Department? Like me, you’ve probably always thought of Columbus Day as a bank and government holiday. Well, think again. It could be a great weekend for you to drive additional sales for your dealership. The truth is you’ll need to harvest your database to get maximum results from your Columbus Day initiative. Read More

• Fall into Winter Traffic with Holiday Greeting Cards

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  September 27, 2013
  It may be hard to believe, but the holidays are right around the corner. Now I know what you’re thinking, “I have plenty of time to plan my holiday marketing.” Although that may be true for some of your holiday marketing efforts, others may take more time to plan and execute. Chances are if you don’t start planning your holiday marketing efforts now, you risk the hustle and the bustle of the season catching up to you and the potential to miss your marketing window. So don’t wait. Start planning your strategy today. Read More

• Rake in the Fall Traffic with Vehicle Education

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  September 20, 2013
  Have you ever thought about what type of messaging best resonates with your customer base? Have you ever stopped to wonder if the constant sales and service incentives are actually turning off your customers? Have you ever thought about how you can soft market to customers without making them feel like they need to buy now? Educational marketing is a great way for your brand to get out in front of your customers to build trust, deepen relationships, and bring traffic to your dealership without the need to hard sell. Read More

• Rake in the Fall Traffic with Autumn Service Tips

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  September 13, 2013
  Isn’t it amazing how time flies? It is quickly approaching autumn, which means shorter days, changing leaves, and cooler weather. For many of your customers, now is also the perfect time to get their vehicles ready for the fall and winter months. Chances are your customers are still enjoying the last couple weeks of good weather and haven’t even begun to think about the seasons ahead. Check out these two ways to remind customers of needed autumn maintenance and rake in the fall traffic. Read More

• Rake in the Fall Traffic by Playing it Forward

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  September 06, 2013
  You’ve probably heard of the saying Pay it Forward, wherein the recipient of a good deed repays their goodwill to others, rather than the original gift giver. Well this week’s campaign idea is a spin-off of this thousand-year-old concept which will also allow you to share goodwill in your community, drive traffic to your dealership, and increase customer loyalty. Keep reading to learn more. Read More

• Rake in the Fall Traffic with an End of Summer Spectacular

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  August 30, 2013
  Looking for creative ways to end your summer on a high note? Want to drive traffic to your store before the cooler weather sets in? Well, OneCommand has a couple of easy ideas that will help you bid summer adieu and increase traffic to your showroom! Read More

• Text Marketing: What You Need to Know

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  August 25, 2013
  Marketers in almost every retail outlet are turning to text messaging as a way to connect with and retain their current customers. It provides a quick, easy, effective way to reach out and offer coupons, alerts, and messaging which ultimately drives customer loyalty, generates instant traffic, and increases revenue. As a matter of fact, text has become an increasingly popular marketing tool because it’s accessible by 98% of U.S. cell phone owners and has a 95% open rate.* Believe it or not, more consumers own text-enabled phones than computers.* But, before you dive head first into text marketing and capitalize on this widespread trend, there are some things you need to know. Read More

• Beat the Heat with Labor Day

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  August 16, 2013
  Kids are going back to school and summer is quickly coming to a halt, which means Labor Day is right around the corner. Believe it or not, but it is time to plan and execute your Labor Day marketing. If you’re like many marketers, you haven’t even begun to think about how to promote your brand for the Labor Day holiday; but don’t worry because OneCommand has you covered. Today I’ll share three great campaigns that will help you beat the heat and drive additional traffic and revenue to your dealership for the upcoming holiday weekend. Read More

• Beat the Heat and Go Back to School

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  August 09, 2013
  You’ve probably noticed the increase in back-to-school marketing, from clothing stores to office supply stores to major retail outlets. Believe it or not, the summer is quickly coming to a close and children all across the U.S. will be heading back to school. Why not take advantage of the back-to-school craze and communicate relevant, timely information to your customers? Today I’ll share three easy-to-execute campaign ideas to help you beat the heat this summer and drive additional traffic and revenue to your store before schools are back in session. Read More

• Beat the Heat with Dog Days of Summer

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  August 02, 2013
  For many parts of the U.S., we are quickly approaching the hottest days of the year, more commonly known as the dog days of summer. Regardless of your geographical location and current temperatures, you can capitalize on the heat of the summer. Without a lot of lead time or planning, you can capture additional traffic and revenue and help your customers beat the heat this summer. Read More

• Make Your Marketing Complete with these 3 Simple Steps

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  July 26, 2013
  You’ve probably heard it a thousand times; the key to any successful marketing effort is good data. As a matter of fact, bad or incomplete data can cost your dealership time and money. Now I know what you’re asking yourself, “How do I know if I have good data to support my marketing campaigns?” Well the truth is data can start going bad the minute you begin collecting it simply because consumers are constantly on-the-go, transferring jobs, moving to different locations, and changing phone numbers and email addresses. Keeping customer data current can be very, very difficult, especially if you don’t have the tools or technology to assist you. But don’t fret. There is help for you! Read More

• Three Ways to Save on Marketing with Fuel Economy

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  July 19, 2013
  Most likely your customers are getting ready to pack up their vehicles and hit the road for their summer vacation. And even those who opt for a stay-cation will still be using their vehicles to get around town. Now is the perfect time to offer your customers tips and tricks to help them save at the pump. The truth is gas is not getting any cheaper according to CNN Money, gas prices are significantly higher and likely to go even higher, which could make this the most expensive summer at the pump in five years.* So, how will you help your customers get the best fuel economy out of their vehicles? Read More

• Make Your Marketing Cool with Ice Cream

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  July 12, 2013
  Can you feel it? The heat and humidity of the summer is here! As a marketer, it’s your job to find creative ways to drive traffic to your dealership, despite the sweltering summer weather. So, what do you think would motivate people to flock to your dealership in the summer sun? Keep reading to learn a creative, cheap, easy way to generate business for your dealership in the hot, hot summer. Read More

• Make Your Summer Marketing Swim with Splish Splash Safety

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  July 05, 2013
  Did you know every day about ten people die from unintentional drowning? Of these, two are children age 14 or younger.* As a matter of fact, children ages one to four have the highest drowning rates.* Most likely your customers are having some much needed fun in the sun and probably enjoying time by the pool. These startling statistics from the CDC present the perfect time to reach out to customers and offer “splish splash” tips to ensure everyone stays safe this summer. Read More

• Start Your Summer Off Right By Treating Customers Like Family

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  June 28, 2013
  You know the old adage, “treat your customers like family.” Well that is exactly what I am proposing you do. It’s time to take a moment and show your customers how much you appreciate their business and loyalty to your dealership. With so many places to buy or service a vehicle, you need to demonstrate why your customers should choose you for their vehicle needs. By finding ways to treat your customers like family, you can build stronger bonds and keep them coming back. Read More

• Celebrate, Don’t Sell, the 4th of July

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  June 21, 2013
  Wow! Can you believe how time flies? Independence Day is right around the corner, which for many Americans means food, fireworks, and fun with family and friends. With the red, white, and blue holiday so close, now is the ideal time to start planning your marketing efforts. Now I know what you’re thinking, “4th of July marketing is simple; I’ll just create some sales and service offers and promote them with customers and prospects.” Well this year I challenge you to do something different, something that will make your marketing stand out among your competitors, and something that will work to build stronger relationships with your customers. Read More

• Start Your Marketing off Right by Utilizing PURLs

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  June 14, 2013
  If you’ve heard it once, you’ve heard it a thousand times – relevant, timely messaging is the best way to reach your customers. In today’s marketing landscape, you have to ensure each message that reaches your customers is consistent and professional, but most importantly it should be pertinent to their current vehicle needs. This type of direct one-to-one marketing is important to help your message cut through the marketing clutter that surrounds today’s consumers. Read More

• Start Your Summer Off Right by Thanking Dads

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  June 07, 2013
  Are you looking for an easy way to connect with your customers and drive additional traffic to your dealership? Of course you are! The month of June brings several marketing opportunities to reach out to customers and drive top-of-mind brand awareness, which translates into an increase in customer loyalty and repeat purchases. Read More

• Start Your Summer Off by Promoting Safe Driving

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  May 31, 2013
  Chances are many of your customers are getting ready to hit the road for summer vacation. In addition, June is National Safety Month sponsored by the National Safety Council. Start your summer marketing off by helping your customers stay safe on the road this summer. I’ll share three ways you can communicate with customers to create top-of-mind awareness and generate additional traffic for your dealership while keeping them safe. Read More

• Make Your End of May Bloom with Military Appreciation

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  May 24, 2013
  Since May is National Military Appreciation Month, it presents the perfect opportunity to demonstrate your gratitude to the men and women who have sacrificed for our freedom. Military Appreciation Month should be a time to honor, remember, and recognize those individuals who have served and are serving in the U.S. Armed Forces. Today I’ll share three easy-to-execute campaign ideas that will help you show your appreciation. Read More

• The Power of Email

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  May 17, 2013
  Do you remember the days before email, when you would actually pick up the phone to call customers and prospects, or send them a piece of snail mail? Well the world without email marketing is over and if you’re not using this powerful marketing medium to reach customers and prospects, you are missing out. With 91% of consumers using email at least once a day¹, you can feel confident your message is making an impression and building top-of-mind awareness for your dealership. Read More

• Make Your Marketing Bloom by Leveraging Memorial Day

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  May 10, 2013
  Did you know according to a study by Experian CheetahMail that email campaigns sent on Memorial Day are more successful at engaging audiences and driving higher transaction rates than any other holiday-related mailings, including Valentine’s Day, Black Friday, and Cyber Monday? So how are you planning to utilize Memorial Day email marketing in your May outreach efforts? Today I’ll share two ways you can make your marketing bloom by leveraging the Memorial Day holiday in conjunction with email marketing to engage customers and drive additional revenue to your dealership. Read More

• Make Your Marketing Bloom by Thanking Moms

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  May 03, 2013
  According to research firm NPD Group for Child’s Play Communications, 23.6% of moms say they received nothing at all for Mother’s Day last year. Most moms don’t expect much - 14.6% of moms prefer handmade gifts, followed very closely by 13.6% who just want a day off. Moms are important to the youth in your community and with so many receiving so little from their families, it may be the perfect opportunity for you to show thanks to the moms in your area. Today I’ll share three ways you can capitalize on the Mother’s Day holiday to demonstrate your thanks to moms and drive additional traffic and revenue to your store. Read More

• Make Your Marketing Bloom with a Customer Appreciation Event

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  April 26, 2013
  When was the last time you invited customers to your dealership without asking for anything in return? When was the last time you thanked a customer for their loyalty and continued business? Having a hard time remembering the last time you showed customers your appreciation? Today I’ll share one way you can make your marketing bloom and show thanks to your customers. Read More

• Make Your Marketing Bloom with a Customer Appreciation Event

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  April 26, 2013
  When was the last time you invited customers to your dealership without asking for anything in return? When was the last time you thanked a customer for their loyalty and continued business? Having a hard time remembering the last time you showed customers your appreciation? Today I’ll share one way you can make your marketing bloom and show thanks to your customers. Read More

• Stop Mass Marketing in a One-to-One Marketing World

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  April 19, 2013
  The marketing landscape has changed drastically in the past couple of years due to the introduction of new social media sites, the sophistication of SEO logic, and the need to incorporate mobile capabilities into every campaign. The world of mass marketing through newspapers, TV, and radio is over. To really reach your customers and keep them coming back, you’ll need to utilize a one-to-one marketing approach, wherein the messaging your customers receive is specific and personal to them. Today I’ll share three ways you can ensure your message reaches your customers in a meaningful way to build owner loyalty and reduce marketing costs. Read More

• Go Green for Spring

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  April 12, 2013
  With thunderstorms and rain sweeping the nation, it can only mean one thing, spring is here. What better way to celebrate the spring season than giving back and contributing to the earth. Now I know what you’re thinking, Earth Day marketing is dead. Believe it or not, your customers and community will appreciate your eco-friendly consciousness and reward you with free press and increased revenue through owner loyalty and brand awareness. Read More

• Don’t Let Tax Time Ruin Your Spring Fever

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  April 05, 2013
  Tax Day is quickly approaching and for many Americans, specifically your customers, this can be an extremely stressful time of year. Many of the individuals in your community want to enjoy the warmer weather and sunshine without the thought of tax day looming in the future. Believe it or not, you can help alleviate some of the stress that your customers feel around this time of year and help them enjoy the coming of spring. Read More

• Have you caught spring fever?

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  March 29, 2013
  Can you feel it? Spring is in the air. If you’re like many Americans, the first sign of spring has you ready to spend some much needed time outdoors in the sunshine. Even if you live in a warmer climate, spring brings a sense of renewal to the darker days of winter. What about your customers who have yet to catch spring fever? How can you help them catch the excitement of a new season? Today I’ll share two ways you can help customers celebrate the coming of spring. Read More

• It’s March Mayhem, Not Spring Fever

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  March 21, 2013
  The first sign of warmer weather has many Americans yearning to catch spring fever. But, before you start pulling out the lawn mower, gardening equipment, and celebrating the coming of spring, think about creating March Mayhem in your dealership. Read More

• The Power of Voice

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  March 15, 2013
  Today’s consumer is overwhelmed by an influx of marketing communications; they receive a constant stream of messaging by way of their smart phone, email, TV, radio, internet ads, road signs, and even through their social media channel subscriptions. So, what are you doing to make your marketing stand out? How will you ensure customers return to your dealership for their next vehicle service or purchase? Read More

• Three Ways to Spring into Green for St. Patty's Day

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  March 08, 2013
  Can you feel it? The luck of the Irish is in the air, and that can only mean one thing, St. Patrick’s Day is right around the corner. The great thing about St. Patrick’s Day is you don’t have to be Irish to get in on the fun. Now don’t be fooled, St. Patrick’s Day is not all about wearing green, attending parades, and drinking green beer. The holiday also presents an optimal time for you to contact customers and create top-of-mind awareness. By utilizing these St. Patrick’s Day campaign ideas, your dealership will see additional green this spring. Read More

• Time to Rotate into Spring

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  March 01, 2013
  Daylight savings is next Sunday, March 10th, and if you’re like most people, the spring forward will leave you tired and cranky. Don’t let it creep up on your customers; take the time to remind them about daylight savings and trust me, your service drive will thank you for the additional traffic. Today I’ll share three items to include in your daylight savings marketing so you can help your customers rotate into spring. Read More

• Show Love to Your Dealership

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  February 22, 2013
  Can you feel it? Love is in the air. February is the official month of love and the perfect time to tell your customers why they should love you. Chances are your dealership offers convenience options that your customers are not even aware of. Now I know what you’re thinking - what convenience options do I offer that my customers would care about? Today I’ll share four convenience options to share with your customers so they’ll share their love with you. Read More

• Don’t Lose Your Message By Over Communicating

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  February 14, 2013
  Communication with your customers is key to building meaningful, lasting relationships. However, over communicating will cause your message to become marketing noise and potentially get lost in the chaos. OneCommand is the leader in Customer Marketing and Loyalty Automation™ for auto dealers and through our years of experience, we’ve developed several best practices to help our customers refrain from over communicating. In today’s one-to-one marketing world, it is more important than ever to make your marketing stand out; don’t lose your message by over communicating. Read More

• Show Love to the U.S. Presidents

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  February 08, 2013
  The third Monday in February has always been denoted as President’s Day, but some Americans honor all of the presidents while others tend to pay tribute to a specific one. Businesses and schools even honor the holiday differently – some are closed and others keep their doors open. However, there is one industry that always pays homage to the Presidents of U.S. history past – the auto industry. Learn 3 ways you can capitalize on this U.S. holiday. Read More

• Show Love to Your Customers

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  February 01, 2013
  February is the month to show love and what better way to build loyalty than demonstrating love to your customers. Valentine’s Day presents the perfect opportunity for you to show love to your customers and since it is only 13 days away, it is time to start planning your campaign strategy. Today I’ll share three ways you can show love to your customers this Valentine’s Day. Read More

• Start Your New Year Off by Building Customer Loyalty

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  January 25, 2013
  Every business wants to have a loyal customer following. However, loyalty is not something you get; it is something you earn. In today’s market, a successful company sees 80 percent of its business from 20 percent of its customers. And we all know that maintaining a loyal customer base is a lot less expensive than trying to attract new business. You have a powerful incentive to nurture and maintain your current customers versus going out and marketing to new ones. What are your plans in 2013 to build customer loyalty? Read More

• Start Your 2013 with a Customer Appreciation Event

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  January 18, 2013
  Colder weather is sweeping the nation and depending on your location, more winter storms may be heading your way! Typically winter time brings an absence of activities for families and most discover that it is hard to find fun things to do. Your customers are probably sick of staying indoors to avoid the winter climate and are ready to get out of the house. Read More

• Spread Goodwill to Start Your New Year Off Right

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  January 11, 2013
  2013 is officially under way! The good news is, the New Year will bring big opportunities for the automotive industry, according to Edmunds and NADA. Industry experts forecast auto sales to reach 15 million in 2013, which is up from 14.4 million in 2012. What are your plans to capitalize on the auto industry sales growth expected in 2013? Read More

• Start Your New Year Off Right with a Resolution

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  January 04, 2013
  The New Year brings a plethora of opportunities to refresh and renew. Many Americans set New Year’s resolutions, which typically include losing weight, eating healthier, working out, or finding love. Most individuals make New Year’s resolutions in the hopes of making the coming year better than the last one. Read More

• Happy Holiday from the Team at OneCommand

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  December 21, 2012
  On behalf of our team at OneCommand, we wish you a Happy Holiday and a prosperous New Year. As 2013 quickly approaches, we'd like to take a moment to thank you for your support and partnership. It's clients like you who make our season bright. The OneCommand team truly values our partnership and looks forward to working with you in the coming year. May your Holiday Season be filled with joy, happiness and success. Read More

• Add Warm and Fuzzy Communications to Your Holiday Marketing

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  December 14, 2012
  Can you believe it? Christmas and New Years are right around the corner! Now is the time for reflection on the past year and to look forward to the exciting things to come in the New Year. It also presents the perfect opportunity to begin building a stronger, more meaningful relationship with your customers. Since it’s the holiday season, you could add a special touch to your holiday marketing strategy by sending a warm and fuzzy digital communication to your customers. Read More

• Two Easy to Execute Campaigns that Deliver Goodwill

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  December 07, 2012
  The holiday season is in full swing. While the hustle and bustle of the holiday season increases over the next couple of weeks, think about executing simple, creative, worthwhile marketing campaigns. This time of year offers plenty of opportunities to create goodwill by participating in community outreach. Now I know what you’re thinking…who has the time to create, plan and execute a marketing campaign this time of year? Read More

• Tips to Ensure Timely, Effective Prospect Follow-Up

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  November 30, 2012
  According to NADA, new-vehicle franchised dealerships spent nearly $6.37 billion on advertising in 2011*. These same dealers had an average ad spend of $628 for each new vehicle sold*. Do these numbers resemble your dealership? Read More

• Top-of-Mind Awareness in a 1-to-1 Marketing World

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  November 16, 2012
  Top-of-mind awareness is defined as a brand or specific product coming first in customers’ minds when thinking of a particular industry.1 Most companies’ goal is to create top-of-mind awareness with their customers and potential prospects by gaining brand exposure through different media channels. However, often times brand exposure is gained through mass marketing efforts, which can be extremely costly and not personal or specific to the end consumer’s needs. How can you create top-of-mind awareness in an era where one-to-one marketing is critical? Read More

• Create Personal Holiday Greetings to Increase Loyalty

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  November 09, 2012
  Everyone loves to receive holiday cards…right? You put them on your fireplace mantle or hang them from your office door. Receiving a holiday card makes you feel happy, especially because someone took the time to send it. Are you reciprocating this same feeling to your customers? Have you thought about how each of your customers will feel when they receive your holiday card? Read More

• Get Noticed with Relevant, Timely, Targeted Marketing

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  November 02, 2012
  Today’s consumers are bombarded by marketing communications; they receive them while watching TV, exploring the internet, checking their inbox, listening to the radio, even when driving down the road. Consumers are exposed to as many as 5,000 ads per day, versus about 500 ads in the 1970s*. So the real question is; how do you reach your customers in a meaningful and impactful way to ensure your marketing messages are being heard? Read More

• Are you utilizing multi-channel marketing?

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  October 26, 2012
  Each customer is different; from the type of vehicle they choose to the marketing that pulls them in to the way they prefer to receive their communications. That’s why it is important for your dealership to utilize a multi-channel marketing approach. Not only does a multi-channel approach ensure you deliver messaging to your customers through their preferred communication channel, but you can also extend your reach. Read More

• Four Essential Ways to Maximize Marketing Results

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  October 18, 2012
  No matter how you choose to market to your customers, how will you ensure your dealership is getting the most out of each marketing dollar? How can you maximize your staff’s efficiency while also increasing response rates and lower marketing costs? Read More

• 5 Easy Tips to Create Loyalty with e-Newsletters

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  October 12, 2012
  We all know it is easier and more cost effective to keep current customers than to go out and find new ones. But did you know repeat customers spend on average 67% more than new customers (Source: Bain and Company)? Or that it can cost up to 10 times more to win a new customer than to retain an existing one (Source: The Loyalty Effect)? So, what are you doing to build lasting relationships with your customers?Read More

• Welcome to the New OneCommand

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  September 28, 2012
  Yes we have a new look, but what will matter to you is that we have kept everything that you like about OneCommand and added new products that will drive even more sales and RO’s for your dealership...Read More