Everyone loves to receive holiday cards…right? You put them on your fireplace mantle or hang them from your office door. Receiving a holiday card makes you feel happy, especially because someone took the time to send it. Are you reciprocating this same feeling to your customers? Have you thought about how each of your customers will feel when they receive your holiday card?
A recent survey by Hallmark Business Expressions* found that sending holiday cards can increase customer loyalty. One-half of consumers said that when businesses send holiday greeting cards they are more likely to do business with that company again. The majority said that they appreciated the gesture and feel like the company really cares about them.
Sending holiday cards is an inexpensive way to connect with customers and prospects. Not only does it show a genuine gesture, but it is a cost effective way to show your dealership cares. You could spend oodles of marketing dollars on your next TV or print ad, but simply sending a holiday greeting to customers will create a personal bond with your dealership.
Chances are your dealership utilizes several mass marketing methods to entice prospective and current customers into your Sales or Service Departments. The idea of course is to simply stay top-of-mind, so the next time they need an oil change or a new vehicle, they will think of you instead of your competition. Holiday cards can generate the same top-of-mind awareness as your other marketing efforts, but on a much more personal, lasting and thoughtful level.
Lastly, and probably most importantly, sending holiday cards to customers and prospects will create goodwill. During the holiday season, most of us get an extra twinkle that is generated from the excitement that the season brings. As a business owner you can increase your customer’s twinkle by spreading good cheer with a personalized holiday greeting card.
Looking for more information about delivering holiday greetings to your customers? Check out OneCommand’s Holiday Card Program.
*http://hallmark.businessgreetings.com/jsp/pressroom/release_Using_Business_Holiday_Cards.jsp