Since May is National Military Appreciation Month, it presents the perfect opportunity to demonstrate your gratitude to the men and women who have sacrificed for our freedom. Military Appreciation Month should be a time to honor, remember, and recognize those individuals who have served and are serving in the U.S. Armed Forces. Today I’ll share three easy-to-execute campaign ideas that will help you show your appreciation.
Thank a Soldier
Help your community show their appreciation to the U.S. Military by creating a “Thank a Solider” campaign. That’s right, simply ask your fellow community members to say thanks each time they see a veteran, active duty, reserve, or National Guard member. Remember to tell them that it is a great way to demonstrate appreciation for the sacrifices, dedication, and service they have made for our country. These types of community outreach are a great way to create top-of-mind awareness for your brand while showing these generous individuals how much you care.
Cell Phones for Soldiers
Host a used cell phone drive at your dealership to generate additional foot traffic and help deployed soldiers call home for free. All you have to do is go to Cell Phones for Soldiers to learn more about the program and sign up to be a drop-off site. Next, appoint a staff member to be your cell phone drive coordinator. This person can visit the Cell Phones for Soldiers website to print off posters, flyers, box art, and pre-paid shipping labels. Then, all you’ll have to do is communicate your efforts to customers and prospects.
Military Savings
Almost every auto manufacturer in today’s market offers a military discount on the purchase of a new vehicle and chances are you have some military personnel in your database. So take this opportunity to say thanks to these individuals and promote your dealership’s military savings. It is a great way to demonstrate your appreciation for their sacrifices and create revenue opportunities in your showroom.
It doesn’t matter how you show your thanks to the U.S. Armed Forces, the point of Military Appreciation Month is that you just do it. These types of military outreach efforts will help you create top-of-mind awareness and increased owner loyalty, which in turn will make your marketing bloom.