Are 
you looking for an easy way to connect with your customers and drive additional traffic to your dealership? Of course you are! The month of June brings several marketing opportunities to reach out to customers and drive top-of-mind brand awareness, which translates into an increase in customer loyalty and repeat purchases.
With Father’s Day right around the corner, you should leverage this holiday to not only thank the dads in your community for their hard work and dedication, but also to make an impression on these individuals and drive them into your Sales or Service Departments. Stay tuned to learn three ways you can leverage the Father’s Day holiday to create top-of-mind awareness for your dealership.
Share Father’s Day Specials
In light of their achievements as a father, offer these individuals special savings discounts at your dealership. Be sure your Father’s Day offers are exclusive and only available to the dads in your database. That way you’ll show the father figures in your community your appreciation for the love, support, and strength they have shown to the little ones they work so hard to raise.
Create an Ugly Tie Contest
Throughout the month of June, invite all the dads in your customer base to stop by and wear the ugliest tie they own. Take pictures of all the dads as they arrive at your store and ask your staff to rate the pictures to determine which dad truly has the ugliest tie. Award the winner with a gift card to a local restaurant, movie theater, or even a retail store. Having fun with your customers and staff is a great way to create lasting bonds and increased loyalty.
Host a Golf Tournament
What better way to celebrate being a father than a round of golf? Use this opportunity to create an engaging and fun-filled day for the dads in your community. You could host a Wii golf tournament in your showroom if there is not a golf course close by or hit the local range. Whichever you decide, be sure to have food and refreshments on hand to help celebrate Father’s Day.
No matter how you decide to honor local dads, be sure to thank them for their diligence in raising the youth in your community. It will go a long way in building top-of-mind awareness, which will return increased owner loyalty, traffic, sales, and of course brand recognition.