Wow! Can you believe how time flies? Independence Day is right around the corner, which for many Americans means food, fireworks, and fun with family and friends. With the red, white, and blue holiday so close, now is the ideal time to start planning your marketing efforts. Now I know what you’re thinking, “4th of July marketing is simple; I’ll just create some sales and service offers and promote them with customers and prospects.” Well this year I challenge you to do something different, something that will make your marketing stand out among your competitors, and something that will work to build stronger relationships with your customers. Market this 4th of July with a relevant, timely, non-solicitation message that will help your customers enjoy the 4th of July holiday. Keep reading to learn three ways you can market to customers without asking for anything in return.
4th of July Activities
Chances are your customers don’t want to constantly hear only about your products and services; they want something more. The 4th of July holiday could be the perfect opportunity to recommend fun, local activities to your customers to foster relationships and build trust. Think about sharing info about community parades, festivals, and fireworks. This type of communication will help keep your dealership top-of-mind without any pressure on your customers to purchase anything.
4th of July Picnic
In the spirit of the holiday, fire up the grill and invite your customers to a 4th of July picnic at your dealership. Be sure to have some cool refreshments on hand, lots of fun summer fare, and festive games to keep your company entertained. You could even think about gifting flags, glasses, or other promotional items with your dealership’s logo on them to customers who attend your event. A customer appreciation event goes a long way in building lasting relationships.
4th of July Driving Tips
Probably the easiest way to market to customers for the 4th of July weekend is by offering them driving tips for their holiday travel. According to the Center for Disease Control, more than 1.4 million DUI arrests were made on the 4th of July, making it the dangerous day of the year to be on the roads. With those staggering statistics, be sure to remind customers not to drive while intoxicated, recognize and avoid impaired drivers, and buckle up. Worrying about your customer’s safety and ensuring they reach their destination will help to retain the relationships with your customers that you’ve worked so hard to build.
So, what are you waiting for? Create top-of-mind awareness and stay in front of your customers without expecting an immediate return. Trust me; you’ll be thankful you did.