Veterans Day is not typically a holiday that gets a lot of attention, besides the banks, government offices, and occasional school closings. These individuals have put their lives on the lines to help protect our freedom, liberties, and country as U.S. citizens. However, somehow their day of remembrance gets lost in the midst of the holiday season. This year, you could do something different, something that would show your appreciation to these brave men and women.
Thank a Veteran
One of the simplest ways to recognize local veterans is by starting a Thank a Veteran campaign. The campaign would ask community members to go out of their way to say thank you to a veteran in their lives. Be sure to communicate with customers about your campaign to gain participation; use digital and social media channels to get the word out. You could even ask followers to post pics of the veterans in their life on your Facebook page to promote your campaign further. With the help of your customer base and followers, you could make a big difference and demonstrate your appreciation to the veterans who have fought hard for our country.
Veterans Day Savings
Another great way to demonstrate your appreciation to veterans is by offering them exclusive savings in your Sales and Service Departments. Now, these savings need to be above and beyond your normal $500 off a new vehicle or a discounted oil change. To really show your thanks, you need to offer local veterans something that will really stand out, like a free oil change or car wash, or perhaps an extra $2,000 on their trade. Be thoughtful with your Veterans Day discount; if done right, you could earn a loyal customer and increase traffic to your door.
Veterans Day is right around the corner, so start planning your marketing efforts now. Believe me, by executing a Thank a Veteran campaign or Veterans Day savings, you will be one step closer to building loyalty for your dealership, which will return you increased traffic and revenue.