Thanksgiving has come and passed, and with the end of the year holidays just on the horizon, now is the perfect time to communicate relevant, timely communications to your customers. Chances are, some of your customers are planning an end-of-the-year holiday road trip, and even if they aren’t traveling long distances, they will rack up additional miles getting around town to visit relatives. Create top-of-mind awareness with your customers to drive additional holiday traffic and revenue to your store so you can deck the halls.
Road Trip Tips
An easy way to create brand awareness is offering customers tips to prepare them for holiday travel. You don’t have to stick with just vehicle related tips; try reminding them to map their route in advance, store valuables in their trunk, and have roadside assistance contact information on hand. Also, include tips about how a properly maintained vehicle will help them arrive at their destination on time without any mishaps.
Road Trip Service Package
Another way to create top-of-mind awareness and drive additional traffic to your dealership is by offering a road trip service package. You could offer services like:
- Battery test
- Engine fluid check and refill
- Brake and tire inspection
- Wiper blade replacement
- Engine oil and filter change
- Spare tire inflation
In addition, you could offer a roadside survival kit with the purchase of any road trip service package to ensure your customers’ safety during their holiday travel.
The holiday season is here and now is the time to communicate with customers to ensure your dealership stays top-of-mind through the hustle and bustle. So, deck the halls this holiday season with road trip tips and watch the additional traffic come sledding into your Service Department.