If you haven’t started planning your holiday marketing strategy, you’d better get going. The season presents plenty of opportunities to reach out to customers and help them deck the halls with holiday spirit. Christmas and New Year are just over two weeks away and you’ll want your holiday message to reach your customers before this deadline. Now is the time to put your end-of-the-year holiday campaign together so it reaches your customers in a timely manner.
With so much going on this time of year, you’ll want to make sure your holiday wishes get noticed by your customers. So, deliver a multi-channel communication strategy. You know your customers better than anyone, so decide what channels will best resonate with your database and utilize these to get a better reach from your holiday campaign.
Next, decide if you’ll include offers in your holiday communication. Some audiences will find the gesture of a holiday message with coupons insincere. Evaluate your audience to determine if you’ll utilize coupons in your communication. One of the ways our dealer clients have been very successful in delivering a holiday message and an offer is by including a gift card towards the service of their vehicle. Through our years of experience, we’ve learned that consumers see a gift card as less impersonal than your typical coupon offer.
Lastly, you’ll want to determine what type of messaging will resonate with your customer database best. Sometimes, in today’s world, Merry Christmas messaging is frowned upon because some see it as supporting only one type of holiday. Happy Holidays messaging can be meant for any holiday and typically is a more politically correct approach. Again, you know your customer database better than anyone, so choose an appropriate message that will not offend your customers, but rather grab their attention.
There is a lot to consider when putting together an end-of-the-year marketing campaign. So, what are you waiting for? Start planning your strategy today. Keep in mind that you’ll get better reach with a multi-channel approach, you’ll personalize your message by not including coupons, and you’ll get your customers’ attention by using the right messaging.