‘Tis the season to be jolly and deck the halls with boughs of holly! The holiday season is top-of-mind right now and you’re most likely looking for ways to close the year out with a bang. But you should also be thinking about the New Year and how you will make the most of it to drive additional sales and service traffic and revenue to your door.
What better way to promote your dealership than through word of mouth? If you’re consistently providing customers with top-notch service and you continually have high CSI scores, then getting your customers to promote your dealership with their family and friends is a great way to capture new business.
To start the New Year off right, offer your customers incentives for referring a friend or family member to your dealership. Call the program your New Year Referral Program, start marketing it at the beginning of 2014 and continue to promote it monthly. We recommend utilizing direct mail, email, and social media to get your referral program details into the hands of your customers. Be sure to offer a reward for customers who refer a friend or family member, like a free oil change service or gift card to a local restaurant or retail outlet. You’ll want to include a voucher in your communications with your customer’s name and information so that when their friend or family comes into your Service or Sales Department, you know which customer to reward.
A New Year referral program is a great way to create word of mouth marketing. And what better way to promote your dealership than through the kind words of your customers.