The New Year is officially here and 2014 is underway, which means it’s time to make resolutions. These notions usually come in the form of weight loss, healthier eating, avoiding bad habits, or finding ways to be a better person. Chances are most of your customers are still in the mindset of keeping their resolutions, so help them out by congratulating them on their new endeavor. Additionally, you should kick-start your New Year by making resolutions to your customers and unveiling the new you.
The New Year is a great time to evaluate yourself and say, “What am I going to resolve to do better this year?” Since you are a business owner, you can still make resolutions, but they should include how you will better serve your customers and keep them coming back to you, instead of your competition. Ask yourself, “What do my customers want? How can I better serve them? After some consumer research, here are our 2014 dealer resolutions:
Protect Your Rep
More than 90% of consumers are turning to the internet before making an in-store purchase, thus it is vital to keep a positive online presence to ensure you capture all potential prospects. You’ll want to study review sites, optimize your website’s SEO/SEM efforts, as well as review your current social media marketing strategy.
Treat Customers Like Family
Consumers want to be treated like family, not prospects. Make each customer feel like you are partners in their vehicle quest. This will make them feel valued and less like another transaction for your records.
Be Transparent
Most consumers want straightforward, honest answers from their retail providers and your dealership is no different. At all cost, be as open and transparent as possible with your customers when discussing their vehicle service needs or vehicle purchase options.
The best part of a New Year is you get a fresh start. Do the same for your customers by unveiling the new you.