If you haven’t done so, it’s time to fill out your NCAA brackets. Most have to be turned in by midnight on Wednesday, March 19th, so you only have five days left. While you’re getting amped for the big tournament and selecting your teams, be sure to share your excitement with customers and prospects. The NCAA tournament always brings a great opportunity to reach out and connect with your database to drive traffic and revenue to your store. Here are two ways to fling into spring with a slam dunk!
3-Point Savings
If you’re looking for a fun way to leverage the NCAA tournament that will drive customers into your store, try hosting a 3-Point Savings Event. All you’ll need to do is get a basketball hoop that you can keep in your showroom or on your lot. Then, measure out 19 feet and 9 inches from the hoop and mark it with chalk or tape. Lastly, determine what savings you will offer for customers who make a 3-pointer. You’ll bring the fun and excitement of March Madness to your dealership. You could do variations of this idea, like slam dunk savings or best shot savings and have them match up against one of your team members.
Pick Your Savings
Another fun way to utilize the NCAA tournament to drive customers to your dealership is allowing them to “pick” their savings. All you need for this idea is some basketballs, paper stickers, and a marker. On each basketball write a value, like 20% off service, $500 off a vehicle purchase, free car washes for a year, or whatever value works for you. Then, as customers come into your store, have them select a basketball to redeem the savings. This is a great way to drive customers into your store and keep the excitement of the tournament in your marketing.
If you’re looking for more ways to leverage the NCAA tournament to drive traffic to your door, please contact us. But whatever you decide, be sure to take this opportunity to connect with customers and prospects and fling into spring with a slam dunk.