It’s official! Spring has arrived. Yesterday was the first day of spring, which means it’s time to prepare for the warmer weather ahead. If you’re looking to drive additional traffic and revenue to your Service Department, you should capitalize on this chance to inform customers of needed service. Depending on your part of the country, you’ll want to help your customers prepare their vehicles for the climate change with location specific services. Check out these two ways to fling into spring and celebrate the official change of season to bring customers to your service drive.
Big Spring Clean
What better way to celebrate the change of seasons than some spring cleaning? Now I know what you’re thinking, “We don’t offer detail services in our Service Department.” But if you do, think about hosting a Big Spring Clean Detail Clinic. You can invite all your loyal customers and teach them how to detail their vehicles like a professional and what products to use to best maintain their vehicle. Be sure to have some knowledgeable sales and service staff members on hand to answer any questions about your new inventory, service savings, or upkeep on their current vehicle.
Spring Your Vehicle into Spring
With the official start of spring, there are many items that need to be serviced in order to prepare a vehicle for the upcoming weather change. For example, here we often get tons of rain during the spring, so reminding customers to change their windshield wiper blades is very important. In other parts of the country it becomes very hot, so having a vehicle’s A/C serviced and ensuring air filters are changed is important. Assess your region and the necessary vehicle maintenance needed to ensure a vehicle is ready and running properly for spring. Then, communicate these service needs to your customers and offer some specific savings for these services to drive them into your Service Department.
Are you ready? It’s time to help your customers fling their vehicle into spring.