April 15th, tax day, is right around the corner and if your customers are procrastinators, they may not have filed their taxes yet. Think about offering them a helpful reminder that taxes are coming due and now is the time to schedule their appointment with the accountant or finish filing through an online tax service to ensure they arrive on time and avoid costly late fees. Even if your customers aren’t procrastinators and they’ve already received their refund, they will appreciate your reminder and it will help your dealership stay top-of-mind for future vehicle needs.
It’s been estimated that millions of tax payers, one in five, will spend their tax refund on something vehicle related. With statistics like these, you can’t miss this opportunity to reach out to customers and ensure they come to you for their tax refund vehicle needs versus your competitors.
In our previous blog, we discussed ways to drive tax time traffic to your Sales Department, see http://www.onecommand.com/what%27s-new/blog/onecommand/2014/02/07/fall-in-love-with-a-new-vehicle-during-tax-time for more info.
However, consumers often use tax returns to improve, maintain, or upgrade their current vehicle, versus purchasing a brand new one. Capitalize on this market to offer special tax time savings in your Service Department. Typically these tax returns are being used for big purchase service items, so you’ll want to cater your marketing to them. Think about offering tiered discounts, such as below, or offer a percentage discount that is comparable.
Spend $100 – Save $10
Spend $200 – Save $20
Spend $300 – Save $30
No matter how you price your service specials, the point is now is the time to communicate with customers to bring them into your store for their vehicle needs. This type of campaign is sure to help your dealership bloom this spring.