Unless you’ve been living under a rock, you probably already know that October is National Breast Cancer Awareness Month. But, did you know one in eight women will be diagnosed with breast cancer in their lifetime, making it the most commonly diagnosed cancer in women? Also, are you aware that this year alone, it is estimated that 220,000 women in the U.S. will be diagnosed with breast cancer and more than 40,000 will die from the disease?
Now I know what you’re thinking, “What does breast cancer have to do with my dealership?” Well, the truth is, it is highly likely some of your employees and customers have had their lives impacted by breast cancer. You may also have been impacted by breast cancer. Recognizing this deadly disease promotes awareness and shows your support for its victims.
The real question you need to ask yourself is, “How can I work breast cancer awareness into my October marketing calendar?” This campaign is one we always recommend our dealers utilize. Here are a couple different ways you can leverage this type of campaign.
Raise Breast Cancer Awareness
Sometimes all you need is a simple PSA campaign. Think about putting an email, direct mail, or pre-recorded voice message together to send to current customers, prospects, and employees about the risks of breast cancer, how to spot the disease with early detection, and the importance of regular examinations.
Raise Funds for a Cure
A great way to get involved in the fight against breast cancer is by raising funds for victims and ongoing research. Think about setting a certain dollar amount you’ll donate for every oil change performed or vehicle purchased in the month of October. Be sure to create hype around your donations and produce a press release to let the community know about your fundraiser.
These types of campaigns, by companies just like yours, have helped lower the breast cancer mortality rate in the U.S. by 34% since 1990. A breast cancer awareness campaign is a great way for you to stand out in your community, show them you care, and build lasting relationships.