You’ve probably noticed the increased candy, orange and black decorations, and generally spooky feel in most retail outlets. All these signs can only mean one thing… Halloween is just around the corner. If you haven’t done so, now is the time to start thinking about how you will leverage Halloween to drive additional traffic and revenue to your store. This year I’d like to challenge you to take your marketing one step further and STAND OUT among your competition. Here are three spooky ideas to get you started.
Trunk or Treat
This idea is one of my favorites. You not only provide your community an extra day to get treats, but you also give kids a safe and worry free time to show off their costumes. All you need for this idea is to have your staff on hand with lots of candy. Station them around your lot, service drive, and showroom and invite customers, prospects, and members of the community to stop by for a spooky good time.
Costume Contest
If you’re looking for a really simple idea, think about hosting a Halloween costume contest. You can do it one of two ways: you can host a Halloween event at your dealership and have games, food, drinks, and prizes, or through social media channels. Either way, you’ll gain additional exposure for your dealership and have a haunting good time. Be sure to publicize the prizes for the best costumes; it will help to generate more excitement around your campaign.
Get Creative
Ok. Ok. Still looking for a simpler idea? Here’s a super easy one. All you need is a great eye-catching graphic you can use throughout October in every marketing piece you execute. This type of strategy harmonizes your marketing and condenses your marketing message. It helps you get noticed because consumers see the same messaging and graphics several times.
So, what are you waiting for? It’s time to start putting together your spooky marketing so you can stand out among your competition.